The 'Selective Attention Test' 17 Years Later, And What It Still Means For Humans
When I first saw the video of people playing basketball, I counted each pass — and missed the obvious. You?
The experiment video, from 1999, is here:
One of the creators of that experiment and video, Christopher F. Chabris, wrote a book about it, and in the clip below, he talks about how it came to be:
Think it's just something to make you go, “Hmmm”?
As he says beginning at around 3:30, it has implications for things like driving while talking on a cell phone, security screeners at airports, lifeguards on duty, and more.
Even scarier implications, actually — especially in this age of drivers with tablets or phones showing video clips and headlines and images of presidential candidates comparing the size of their junk. Yes, I'm talking about using Facebook while driving.
But it goes far beyond that.
Like distracted Daddy-ing.
The ability to speak clearly, succinctly, and powerfully is easier than you think
The ability to communicate effectively can make or break a person's assessment of your intelligence, competence, and authenticity.
The next gold rush might take place in our sewers.
- Even though we think of it as exceedingly rare, gold can be found all around us.
- The trouble is, most of the gold is hard to get at; its too diluted in our waste or ocean waters to effectively extract.
- This new technique quickly, easily, and reliably extracts gold from most liquids.
What defines a dark horse? The all-important decision to pursue fulfillment and excellence.
When we first set the Dark Horse Project in motion, fulfillment was the last thing on our minds. We were hoping to uncover specific and possibly idiosyncratic study methods, learning techniques, and rehearsal regimes that dark horses used to attain excellence. Our training made us resistant to ambiguous variables that were difficult to quantify, and personal fulfillment seemed downright foggy. But our training also taught us never to ignore the evidence, no matter how much it violated our expectations.
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