Today’s Big Idea: Predictive Analytics

How do some companies and governments know more about yourself in many areas than even you do? The answer: big data. 

In today’s lesson, Eric Siegel shows how the data that you are producing every hour of every day is used by the government and businesses to not only predict your future behavior but ultimately influence it. 

And yet, this is not necessarily a bad thing. Being able to predict your behavior can help institutions keep you healthier, more secure, and even happier. And so “the implementation and deployment of this technology is a win-win in most cases,” Siegel says. But on the other hand, “With great power comes great responsibility.”

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