It’s always hard to interrogate your own intellectual processes. I don’t have a formal method. The criteria I always use is “Do I want to spend time with this idea or this person? Is there more there? Is it something that I don’t know much about? Does it connect up with other things I know?”
All my investigative criteria are personal. It’s just all about what I think would be fun to do. There is no kind of evaluation of the broader commercial potential for the idea. I don’t really care whether anyone else is interested in it. The reason I went into this business is I didn’t want to have to be beholden to some outside judge or critic or market. So its a deeply selfish idiosyncratic process, I suppose.
60 Second Reads is recorded in Big Think’s studio.