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The Wisdom of Crowds, Revisited: When The Crowd Goes From Wise to Wrong
While groups may have been wise at the start of the experiment, as soon as individuals within the group became aware of others’ estimates and choices, the diversity of opinions plummeted.
How wise is the crowd, really?
A great deal of evidence, nicely summarized in James Surowiecki’s The Wisdom of Crowds, suggests, very wise. Crowds seem to be better at providing estimates and coming closer to a more accurate answer, at improving the diversity of opinion, at coordinating action, at facilitating societal functions, even at investing in the stock market. It’s a simple statistical observation: from diversity of estimates comes improved accuracy. But not so fast. What happens if this so-called wisdom, while theoretically true, is, practically speaking, not so easy? A study just published in PNAS suggests that all it takes is a whiff of social influence (the knowledge of how others are acting) for the wisdom to evaporate – and for crowds to become even less wise than individual decision makers.
The crowd may not be as wise as we think
In the study, participants were asked to provide estimates to a range of questions on geography and crime. First, they answered on their own. Next, one group was told the average answer provided by the rest of the participants; one group was given the individual answers of every other participant; and one group was given no additional information. All three groups then answered the questions a second time. All participants were paid at the end of the study according to the accuracy of their responses.
The researchers found that, while groups may have been wise at the start of the experiment, as soon as individuals within the group became aware of others’ estimates and choices, the diversity of opinions plummeted. This happened in both conditions when information about others’ responses was provided.
Crowds reduce the diversity of responses
As a result of participants learning what everyone else had said, several things happened. First, there was less diversity in responses, without an accompanying rise in accuracy or reduction of collective error. People tended to reduce the range of their responses and cluster around a single answer – and that answer was not necessarily the correct one.
Crowd opinion can be misleading
This clustering, in turn, led to the second effect: crowd opinion became more misleading to the outside observer. Why? When someone sees that a large group of people is suggesting a specific answer, his confidence in that answer increases. If so many people think it’s right, there must be something there. But when the answer is a result of social convergence, it can present a highly misleading picture. So, the outside observer becomes caught up in incorrect, or at best, skewed advice – even when he thinks he’s getting a “range” of opinions.
Crowds contribute to overconfidence
And it’s not just the outside observer who gets caught up. Members of the group themselves become more confident in their accuracy – after all, their position is supported by everyone around them. That is the third effect of social influence: overconfidence in less than accurate responses. Each individual might now actually be less accurate than he had been without the push of the crowd, but he will be more confident in whatever answer he provides.
In the real world, the effects are likely much worse
Now, think about the implications for the real world. Outside a lab setting, the range of social influences is potentially much wider.
Competition. In the study, each person was compensated solely based on his own performance. It didn’t matter how anyone else did. There was no incentive to mislead, to undermine, to one-up anyone else. In other words, there was no competition. In the real world, that’s hardly ever the case. How everyone else does almost always matters. And so, we introduce incentives to purposely try to out-compete others – and in so doing, add relatively more perverse social influences to this study’s relatively benign ones. But no matter the impulse behind the influence: it is likely to have an effect no matter what.
Peer pressure. Also consider peer pressure, a phenomenon that was largely absent in the study but that is all too prevalent in a non-lab environment. Now, we’re not just providing answers for ourselves, but for an audience – and an audience that expects something very specific from us and from our actions. What are the implications of such social pressure—something much more powerful, I would argue, than simple social influence—for a wise crowd?
Differences in status and authority. And what about the differences in authority and position that are so prevalent in the world, and absent in a lab? What happens when the others who are providing answers have more (or less) authority than you do? What happens when one person with outsized authority is added to a group? Or when you become part of a group where you are the de facto leader? Does that mean that your opinions will likewise improve in accuracy – or that their influence might grow without the improvement? And what does the increased confidence that comes from “crowd” decisions mean for the end result, in all of these scenarios? Are you more likely to believe someone who is more confident? More likely to listen to him? To follow him? And what if that confidence is misplaced?
These are all questions, not pronouncements, but I urge you to think of the repercussions of social influence on group judgments and opinions – and consider in how many contexts, be they business (stock markets, board rooms, business planning), political (on all levels of government), or purely social these repercussions are likely to have played and to continue playing a part.
And consider this: the diversity on which the wisdom of crowds is predicated might be a misleading fact to begin with. For, in the real world, actually independent opinion might not exist – and the closer our social network ties are, the more that interdependence of thought might matter.
Join Pulitzer Prize-winning reporter and best-selling author Charles Duhigg as he interviews Victoria Montgomery Brown, co-founder and CEO of Big Think, live at 1pm EDT tomorrow.
Richard Feynman once asked a silly question. Two MIT students just answered it.
Here's a fun experiment to try. Go to your pantry and see if you have a box of spaghetti. If you do, take out a noodle. Grab both ends of it and bend it until it breaks in half. How many pieces did it break into? If you got two large pieces and at least one small piece you're not alone.
But science loves a good challenge<p>The mystery remained unsolved until 2005, when French scientists <a href="http://www.lmm.jussieu.fr/~audoly/" target="_blank">Basile Audoly</a> and <a href="http://www.lmm.jussieu.fr/~neukirch/" target="_blank">Sebastien Neukirch </a>won an <a href="https://www.improbable.com/ig/" target="_blank">Ig Nobel Prize</a>, an award given to scientists for real work which is of a less serious nature than the discoveries that win Nobel prizes, for finally determining why this happens. <a href="http://www.lmm.jussieu.fr/spaghetti/audoly_neukirch_fragmentation.pdf" target="_blank">Their paper describing the effect is wonderfully funny to read</a>, as it takes such a banal issue so seriously. </p><p>They demonstrated that when a rod is bent past a certain point, such as when spaghetti is snapped in half by bending it at the ends, a "snapback effect" is created. This causes energy to reverberate from the initial break to other parts of the rod, often leading to a second break elsewhere.</p><p>While this settled the issue of <em>why </em>spaghetti noodles break into three or more pieces, it didn't establish if they always had to break this way. The question of if the snapback could be regulated remained unsettled.</p>
Physicists, being themselves, immediately wanted to try and break pasta into two pieces using this info<p><a href="https://roheiss.wordpress.com/fun/" target="_blank">Ronald Heisser</a> and <a href="https://math.mit.edu/directory/profile.php?pid=1787" target="_blank">Vishal Patil</a>, two graduate students currently at Cornell and MIT respectively, read about Feynman's night of noodle snapping in class and were inspired to try and find what could be done to make sure the pasta always broke in two.</p><p><a href="http://news.mit.edu/2018/mit-mathematicians-solve-age-old-spaghetti-mystery-0813" target="_blank">By placing the noodles in a special machine</a> built for the task and recording the bending with a high-powered camera, the young scientists were able to observe in extreme detail exactly what each change in their snapping method did to the pasta. After breaking more than 500 noodles, they found the solution.</p>
The apparatus the MIT researchers built specifically for the task of snapping hundreds of spaghetti sticks.
(Courtesy of the researchers)
What possible application could this have?<p>The snapback effect is not limited to uncooked pasta noodles and can be applied to rods of all sorts. The discovery of how to cleanly break them in two could be applied to future engineering projects.</p><p>Likewise, knowing how things fragment and fail is always handy to know when you're trying to build things. Carbon Nanotubes, <a href="https://bigthink.com/ideafeed/carbon-nanotube-space-elevator" target="_self">super strong cylinders often hailed as the building material of the future</a>, are also rods which can be better understood thanks to this odd experiment.</p><p>Sometimes big discoveries can be inspired by silly questions. If it hadn't been for Richard Feynman bending noodles seventy years ago, we wouldn't know what we know now about how energy is dispersed through rods and how to control their fracturing. While not all silly questions will lead to such a significant discovery, they can all help us learn.</p>
A study looks at the performance benefits delivered by asthma drugs when they're taken by athletes who don't have asthma.
- One on hand, the most common health condition among Olympic athletes is asthma. On the other, asthmatic athletes regularly outperform their non-asthmatic counterparts.
- A new study assesses the performance-enhancement effects of asthma medication for non-asthmatics.
- The analysis looks at the effects of both allowed and banned asthma medications.
WADA uncertainty<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzUzNzU0OS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYxMDc4NjUwN30.fFTvRR0yJDLtFhaYiixh5Fa7NK1t1T4CzUM0Yh6KYiA/img.jpg?width=980" id="01b1b" class="rm-shortcode" data-rm-shortcode-id="2fd91a47d91e4d5083449b258a2fd63f" data-rm-shortcode-name="rebelmouse-image" alt="urine sample for drug test" />
Image source: joel bubble ben/Shutterstock<p>When inhaled β-agonists first came out just before the 1972 Olympics, they were immediately banned altogether by the WADA as possible doping substances. Over the years, the WADA has reexamined their use and refined the organization's stance, evidence of the thorniness of finding an equitable position regarding their use. As of January 2020, only three β-agonists are allowed — salbutamol, formoterol, and salmeterol —and only in inhaled form. Oral consumption appears to have a greater effect on performance.</p>
The study<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzUzNzU0Ny9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY1MTIzMDQyMX0.Gk4v-7PCA7NohvJjw12L15p7SumPCY0tLdsSlMrLlGs/img.jpg?width=980" id="d3141" class="rm-shortcode" data-rm-shortcode-id="ebe7b30a315aeffcb4fe739095cf0767" data-rm-shortcode-name="rebelmouse-image" alt="runner at starting position on track" />
Image source: MinDof/Shutterstock<p>Of primary interest to the authors of the study is confirming and measuring the performance improvement to be gained from β-agonists when they're ingested by athletes who don't have asthma.</p><p>The researchers performed a meta-analysis of 34 existing studies documenting 44 randomized trials reporting on 472 participants. The pool of individuals included was broad, encompassing both untrained and elite athletes. In addition, lab tests, as opposed to actual competitions, tracked performance. The authors of the study therefore recommend taking its conclusions with just a grain of salt.</p><p>The effects of both WADA-banned and approved β-agonists were assessed.</p>
Approved β-agonists and non-asthmatic athletes<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzUzNzU1MC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYxMzkxODk0M30.3RssFwk_tWkHRkEl_tIee02rdq2tLuAePifnngqcIr8/img.jpg?width=980" id="39a99" class="rm-shortcode" data-rm-shortcode-id="b1fe4a580c6d4f8a0fd021d7d6570e2a" data-rm-shortcode-name="rebelmouse-image" alt="vaulter clearing pole" />
Image source: Andrey Yurlov/Shutterstock<p>What the meta-analysis showed is that the currently approved β-agonists didn't significantly improve athletic performance among those without asthma — what very slight benefit they <em>may</em> produce is just enough to prompt the study's authors to write that "it is still uncertain whether approved doses improve anaerobic performance." They note that the tiny effect did increase slightly over multiple weeks of β-agonist intake.</p>
Banned β-agonist and non-asthmatic athletes<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzUzNzU1Mi9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzNjI3ODU5Mn0.vyoxSE5EYjPGc2ZEbBN8d5F79nSEIiC6TUzTt0ycVqc/img.jpg?width=980" id="de095" class="rm-shortcode" data-rm-shortcode-id="02fdd42dfda8e3665a7b547bb88007ef" data-rm-shortcode-name="rebelmouse-image" alt="swimmer mid stroke" />
Image source: Nejron Photo/Shutterstock<p>The study found that for athletes without asthma, however, the use of currently banned β-agonists did indeed result in enhanced performance. The authors write, "Our meta-analysis shows that β2-agonists improve anaerobic performance by 5%, an improvement that would change the outcome of most athletic competitions."</p><p>That 5 percent is an average: 70-meter sprint performance was improved by 3 percent, while strength performance, MVC (maximal voluntary contraction), was improved by 6 percent.</p><p>The analysis also revealed that different results were produced by different methods of ingestion. The percentages cited above were seen when a β-agonist was ingested orally. The effect was less pronounced when the banned substances were inhaled.</p><p>Given the difference between the results for allowed and banned β-agonists, the study's conclusions suggest that the WADA has it about right, at least in terms of selection of allowable β-agonists, as well as the allowable dosage method.</p>
Takeaway<p>The study, say its authors, "should be of interest to WADA and anyone who is interested in equal opportunities in competitive sports." Its results clearly support vigilance, with the report concluding: "The use of β2-agonists in athletes should be regulated and limited to those with an asthma diagnosis documented with objective tests."</p>
Certain water beetles can escape from frogs after being consumed.
- A Japanese scientist shows that some beetles can wiggle out of frog's butts after being eaten whole.
- The research suggests the beetle can get out in as little as 7 minutes.
- Most of the beetles swallowed in the experiment survived with no complications after being excreted.