Self-Motivation
David Goggins
Former Navy Seal
Career Development
Bryan Cranston
Actor
Critical Thinking
Liv Boeree
International Poker Champion
Emotional Intelligence
Amaryllis Fox
Former CIA Clandestine Operative
Management
Chris Hadfield
Retired Canadian Astronaut & Author
Learn
from the world's big
thinkers
Start Learning

Bartering With Personal Data: In the Future, Everyone Will be Private For 15 Minutes

Though the subculture of privacy enthusiasts will strengthen, don’t expect it to grow significantly or to influence mainstream behaviors in any major way.


What’s Happening Now?

In light of the recent allegations of the NSA’s spying on the American public, we’ve witnessed a spike in conversation around keeping personal information private. From cell phone sleeves that cut you off from all connections to photos that self-destruct, at the moment, there is a strong undercurrent running through culture that is screaming, “I want my privacy!”

But, although there is a momentary outcry for less public living, it seems most people’s default behavior is to let it all hang out. Besides consciously hiding outright indiscretions, the majority of connected society is perfectly fine with sharing and being tracked due to the benefits that come along with services like Facebook or various reward programs.

What Comes Next?

Will the cultural burst around privacy have any lasting impact? Probably not. Though the subculture of privacy enthusiasts will strengthen don’t expect it to grow significantly or to influence mainstream behaviors in any major way.

Where is the innovation?

Since much of the data exhaust consumers give off has value to marketers, we see a future where data will become a form of currency; where consumers will be able to take control and use their personal information as a unit of exchange or barter, and the now hidden process of tracking consumers will be opened up. Paul Kemp-Robertson’s recent TED talk covers this coming world of diverse currencies, including Nike’s “Sweat Points” which essentially transforms time working out into points to purchase merchandise. Another example is AchieveMint,  an app which rewards healthy behavior with physical goods.

What do you think? Since traditional notions of privacy are going extinct, will you participate in this coming personal-data economy?

sparks & honey is a next generation agency that helps brands synchronize with culture. Follow us on Twitter at @sparksandhoney to stay up to date on the latest high energy trends.

Image courtesy of Floyd Hayes

LIVE EVENT | Radical innovation: Unlocking the future of human invention

Innovation in manufacturing has crawled since the 1950s. That's about to speed up.

Big Think LIVE

Add event to calendar

AppleGoogleOffice 365OutlookOutlook.comYahoo


Keep reading Show less

Bubonic plague case reported in China

Health officials in China reported that a man was infected with bubonic plague, the infectious disease that caused the Black Death.

Vials Of Bacteria That May Cause Plague Missing From TX University

(Photo by Centers for Disease Control and Prevention/Getty Images)
Coronavirus
  • The case was reported in the city of Bayannur, which has issued a level-three plague prevention warning.
  • Modern antibiotics can effectively treat bubonic plague, which spreads mainly by fleas.
  • Chinese health officials are also monitoring a newly discovered type of swine flu that has the potential to develop into a pandemic virus.
Keep reading Show less

The dangers of the chemical imbalance theory of depression

A new Harvard study finds that the language you use affects patient outcome.

Image: solarseven / Shutterstock
Mind & Brain
  • A study at Harvard's McLean Hospital claims that using the language of chemical imbalances worsens patient outcomes.
  • Though psychiatry has largely abandoned DSM categories, professor Joseph E Davis writes that the field continues to strive for a "brain-based diagnostic system."
  • Chemical explanations of mental health appear to benefit pharmaceutical companies far more than patients.
Keep reading Show less

Navy SEALs: How to build a warrior mindset

SEAL training is the ultimate test of both mental and physical strength.

Videos
  • The fact that U.S. Navy SEALs endure very rigorous training before entering the field is common knowledge, but just what happens at those facilities is less often discussed. In this video, former SEALs Brent Gleeson, David Goggins, and Eric Greitens (as well as authors Jesse Itzler and Jamie Wheal) talk about how the 18-month program is designed to build elite, disciplined operatives with immense mental toughness and resilience.
  • Wheal dives into the cutting-edge technology and science that the navy uses to prepare these individuals. Itzler shares his experience meeting and briefly living with Goggins (who was also an Army Ranger) and the things he learned about pushing past perceived limits.
  • Goggins dives into why you should leave your comfort zone, introduces the 40 percent rule, and explains why the biggest battle we all face is the one in our own minds. "Usually whatever's in front of you isn't as big as you make it out to be," says the SEAL turned motivational speaker. "We start to make these very small things enormous because we allow our minds to take control and go away from us. We have to regain control of our mind."
Keep reading Show less
Scroll down to load more…
Quantcast