Anatomy of a Meme: From Inside Joke to Viral Celebrity
Though memes have made their way into mass culture, they will likely remain more surprise than science.
There was a time when Internet memes were relegated to the depths of message boards like 4chan, existing only as offbeat inside jokes between a niche user base. Today you may find it difficult to avoid seeing the meme du jour sprawled across your Facebook wall, your Instagram feed, your TV screen in a Good Morning America segment, and more commonly, in branded messaging.
Social media has irrevocably changed the way people are able to share and access content online, facilitating the delivery mechanism for meme driven internet culture. And while some memes seem to appear out of nowhere, approaching critical mass in the blink of an eye, the road to fleeting internet fame can be quite cyclical.
We’ve reverse engineered a few examples of pictorial memes, here’s how they evolved…
The origins of memes are a mixed bag. Many times a meme is a remixed version of an innocuously shared personal photo. Other times a meme uses a still from a video –– anything from a “New New Hollywood” YouTube sensation to a decade old Bjork music video. Where a meme comes from seems to be irrelevant, as long as it possess a specific voice. In particular, it needs a specific voice that can be properly developed and expanded upon by other users as they remix and recreate.
A key initial arbiter of virality is Reddit. Reddit has rapidly grown from a fringy nerd playground to one of the most influential websites on the internet. Here, thousands of images are posted hourly, particularly in dedicated subreddits like r/Pics, r/Funny and r/PhotoshopBattles. The images that eventually float to the front page are equal parts amusing, unexpected, relatable and silly.
Once an image becomes a bona fide hit on Reddit, users on Tumblr reblog it ad nauseam. Additionally, new iterations of the meme appear as Tumblr users take the image and make it their own. At the same time Buzzfeed, like many media outlets that mine Reddit for stories, grabs the best and creates listicles. The best memes and articles make the front page, gaining hundreds of thousands of eyeballs. After Buzzfeed highlights a meme, other sources like Funny or Die and CollegeHumor tend to latch on too.
While some people may think that shared content is born on Facebook and Twitter, these platforms are frequently the final step in a meme’s journey to mass consumption. Here, users share a Buzzfeed post, they comment on a meme’s hilarity or inanity and they expose it to another huge group who has yet to see it. People with no interest in internet culture or fluff-piece listicles most likely have at least one Facebook friend who does.
How long a meme stays relevant at this point is a different story. Lifespan is incredibly difficult to predict. Memes with longevity like Grumpy Cat and Lil Bub are the exception not the rule. Both exist outside of a singular snapshot and have owners (in fact, “meme agents”) dedicated to their long-term relevance.
Though there appears to be a pattern for many memes’ lifecycles, countless factors can muddle the trajectory. For example, “Astronaut Sloth” saw new life well after its peak after a Reddit user made a post documenting a prank where the meme played an integral role. The post was hugely popular and got picked up by multiple sources.
Aside from special cases like this, it is essential to align yourself early and transition from idea to execution fast. Though memes have made their way into mass culture, they will likely remain more surprise than science.
What can 3D printing do for medicine? The "sky is the limit," says Northwell Health researcher Dr. Todd Goldstein.
- Medical professionals are currently using 3D printers to create prosthetics and patient-specific organ models that doctors can use to prepare for surgery.
- Eventually, scientists hope to print patient-specific organs that can be transplanted safely into the human body.
- Northwell Health, New York State's largest health care provider, is pioneering 3D printing in medicine in three key ways.
The tactics that work now won't work for long.
Great ideas in philosophy often come in dense packages. Then there is where the work of Marcus Aurelius.
- Meditations is a collection of the philosophical ideas of the Roman Emperor Marcus Aurelius.
- Written as a series of notes to himself, the book is much more readable than the dry philosophy most people are used to.
- The advice he gave to himself 2,000 years ago is increasingly applicable in our hectic, stressed-out lives.
By working together, and learning from one another, we can build better systems.
- Many of the things that we experience, are our imagination manifesting into this physical realm, avers artist Dustin Yellin.
- People need to completely rethink the way they work together, and learn from one another, that they they can build better systems. If not, things may get "really dark" soon.
- The first step to enabling cooperation is figuring out where the common ground is. Through this method, despite contrary beliefs, we may be able to find some degree of peace.
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