Viral Marketing the Pope
Matthew C. Nisbet, Ph.D. is Associate Professor of Communication Studies, Public Policy, and Urban Affairs at Northeastern University. Nisbet studies the role of communication and advocacy in policymaking and public affairs, focusing on debates over over climate change, energy, and sustainability. Among awards and recognition, Nisbet has been a Visiting Shorenstein Fellow on Press, Politics, and Public Policy at Harvard University's Kennedy School of Government, a Health Policy Investigator at the Robert Wood Johnson Foundation, and a Google Science Communication Fellow. In 2011, the editors at the journal Nature recommended Nisbet's research as “essential reading for anyone with a passing interest in the climate change debate,” and the New Republic highlighted his work as a “fascinating dissection of the shortcomings of climate activism."
The AP reports that organizers of Pope Benedict XVI's visit to Austria next month are offering the faithful a foretaste: daily cell phone text messages with quotes from the pontiff. The Archdiocese of Vienna said the service, which began Sunday and will continue through the pope's Sept. 7-9 visit, will provide free excerpts of his sermons, blessings and writings.
Currently on holiday, the Pope also framed an appeal on the environment in religious terms:
We cannot simply do what we want with this Earth of ours, with what has been entrusted to us...We must respect the interior laws of creation, of this Earth, to learn these laws and obey them if we want to survive....This obedience to the voice of the Earth is more important for our future happiness ... than the desires of the moment. Our Earth is talking to us and we must listen to it and decipher its message if we want to survive.
Giving our solar system a "slap in the face"
- A stream of galactic debris is hurtling at us, pulling dark matter along with it
- It's traveling so quickly it's been described as a hurricane of dark matter
- Scientists are excited to set their particle detectors at the onslffaught
The climate change we're witnessing is more dramatic than we might think.
A lazy buzz phrase – 'Is this the new normal?' – has been doing the rounds as extreme climate events have been piling up over the past year. To which the riposte should be: it's worse than that – we're on the road to even more frequent, more extreme events than we saw this year.
Once again, our circadian rhythm points the way.
- Seven individuals were locked inside a windowless, internetless room for 37 days.
- While at rest, they burned 130 more calories at 5 p.m. than at 5 a.m.
- Morning time again shown not to be the best time to eat.
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