UW-Madison: What's Next for Science Communication?
Matthew C. Nisbet, Ph.D. is Associate Professor of Communication Studies, Public Policy, and Urban Affairs at Northeastern University. Nisbet studies the role of communication and advocacy in policymaking and public affairs, focusing on debates over over climate change, energy, and sustainability. Among awards and recognition, Nisbet has been a Visiting Shorenstein Fellow on Press, Politics, and Public Policy at Harvard University's Kennedy School of Government, a Health Policy Investigator at the Robert Wood Johnson Foundation, and a Google Science Communication Fellow. In 2011, the editors at the journal Nature recommended Nisbet's research as “essential reading for anyone with a passing interest in the climate change debate,” and the New Republic highlighted his work as a “fascinating dissection of the shortcomings of climate activism."
For readers in the Madison area, I will be giving a lecture on Thursday, June 25 at the University of Wisconsin as part of the university's summer lecture series. The lecture is free to the public and takes place in 1100 Grainger Hall from 7-9pm.
The series focus this year is on the intersection of science, public communication, and politics, with a number of top scholars in the field slated to speak across the summer. Below is a description of my talk, representing many of the themes discussed at this blog, in forthcoming articles and book chapters, or in current projects.
What's Next for Science Communication?
Despite recent innovations in science communication such as deliberative forums, the application of framing research, and partnerships with the arts and humanities, these approaches are still all too commonly defined as simply novel ways to persuade the public to view scientific debates as scientists and their allies do. Instead, the question should not be how to "sell" the public on science and emerging technologies; but rather how to use communication research and its applications to empower greater public participation in the governance of these issues.
Elaborating on his much-discussed articles published at Science, Environment, The Scientist, and other leading outlets, Nisbet argues that the sophistication of these emerging communication strategies needs to be complemented by an equally sophisticated view of public engagement. In particular, in areas such as biotechnology, evolution, and climate change, Nisbet emphasizes the need to use framing, partnerships with the arts, and new forms of digital journalism to generate "participatory conversations" with diverse publics and stakeholders that result in meaningful impacts on policy choices and decisions.
Entrepreneur and author Andrew Horn shares his rules for becoming an assured conversationalist.
- To avoid basing action on external validation, you need to find your "authentic voice" and use it.
- Finding your voice requires asking the right questions of yourself.
- There are 3-5 questions that you would generally want to ask people you are talking to.
Sarco assisted suicide pods come in three different styles, and allow you to die quickly and painlessly. They're even quite beautiful to look at.
Death: it happens to everyone (except, apparently, Keanu Reeves). But while the impoverished and lower-class people of the world die in the same ol' ways—cancer, heart disease, and so forth—the upper classes can choose hip and cool new ways to die. Now, there's an assisted-suicide pod so chic and so stylin' that peeps (young people still say peeps, right?) are calling it the "Tesla" of death... it's called... the Sarco!
Swiss researchers identify new dangers of modern cocaine.
- Cocaine cut with anti-worming adulterant levamisole may cause brain damage.
- Levamisole can thin out the prefrontal cortex and affect cognitive skills.
- Government health programs should encourage testing of cocaine for purity.
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