The Impact of McCain's Split Screen Personality
The chatter among pundits and journalists this post-debate morning has focused in part on John McCain's body language and split-screen demeanor. There was a clear aggressiveness and emotion to McCain's performance last night, much of it signaled not just when he was speaking, but also in split-screen reactions to Barack Obama's "eloquence."
Past research on split-screen effects in the 2004 election shows that viewer partisanship is likely to guide reactions to candidate demeanor, with Republicans seeing McCain's behavior as that of a strong leader justly outraged at Obama's attacks and sophistry, and Democrats and Independents likely turned off by the GOP nominee's manner.
Already, as a strategic tool, the Obama campaign has put together a TV ad (above) using McCain's body language and countenance against him, merging his split-screen personality with a narrative once again connecting McCain to the policies of President Bush. And on YouTube, popular music montages have appeared poking fun at McCain's debate reactions (below).
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Is it "perverseness," the "death drive," or something else?
A disturbing interview given by a KGB defector in 1984 describes America of today and outlines four stages of mass brainwashing used by the KGB.
- Bezmenov described this process as "a great brainwashing" which has four basic stages.
- The first stage is called "demoralization" which takes from 15 to 20 years to achieve.
- According to the former KGB agent, that is the minimum number of years it takes to re-educate one generation of students that is normally exposed to the ideology of its country.
It's up to us humans to re-humanize our world. An economy that prioritizes growth and profits over humanity has led to digital platforms that "strip the topsoil" of human behavior, whole industries, and the planet, giving less and less back. And only we can save us.
- It's an all-hands-on-deck moment in the arc of civilization.
- Everyone has a choice: Do you want to try to earn enough money to insulate yourself from the world you're creating— or do you want to make the world a place you don't have to insulate yourself from?
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