Some Exit Poll Data on Expelled

Dallas Morning News runs this profile of Premise Media CEO A. Logan Craft. The feature spotlights the results of theater exit data collected by Premise and sheds additional light on the range of impacts I discussed earlier today.

Just like with polls released by political candidates or advocacy groups, these figures are to be interpreted with caution. But of interest from the article is that Premise is looking at the theater run as at least a six week experiment, with this past weekend being a big test. (The film earned another $1.4 million.) Also, given the selective nature of the audience, the film is apparently generating a very strong word-of-mouth which could go a long way in mobilizing more of the born-again market segment.

Premise Media hired Chicago-based Market Data Corp. to conduct extensive exit polls to see who is coming to see Expelled and what they think of it. Last weekend, 1,100 moviegoers were interviewed as they left theaters in six states. Mr. Craft is encouraged by the findings. The audiences were almost equally split between men and women. That means that it's not a chick flick or a Rambo and that couples are coming, he says.

Eighty-five percent were between the ages of 24 and 64, and 24 percent were 45 to 54. Asked if they were born-again Christians, 80 percent said yes. Although 22 percent of the moviegoers were Baptists, there was a rainbow of other religions represented. (Oddly enough, of 1,100 respondents in six states, there wasn't a single Episcopalian.)

"Our best-performing theater was in Saratoga, Calif., a high-end suburb of San Jose. Who'da thunk it?" Mr. Craft says. "Our highest-producing theaters were all high-end and west of the Mississippi. That was really a surprise." Some poorer-performing markets included Port Arthur, Texas, and Biloxi, Miss.

Mr. Craft draws a circle around one statistic: 96 percent said they'd recommend Expelled. "This is huge. That's off the charts." If Expelled does turn a profit, Mr. Craft and his partners would like to create an investment fund to finance a variety of media projects, including other documentaries with a point of view. "But we'll have to wait and see what happens in the next six weeks," he says.

​There are two kinds of failure – but only one is honorable

Malcolm Gladwell teaches "Get over yourself and get to work" for Big Think Edge.

Big Think Edge
  • Learn to recognize failure and know the big difference between panicking and choking.
  • At Big Think Edge, Malcolm Gladwell teaches how to check your inner critic and get clear on what failure is.
  • Subscribe to Big Think Edge before we launch on March 30 to get 20% off monthly and annual memberships.
Keep reading Show less

Why the ocean you know and love won’t exist in 50 years

Can sensitive coral reefs survive another human generation?

  • Coral reefs may not be able to survive another human decade because of the environmental stress we have placed on them, says author David Wallace-Wells. He posits that without meaningful changes to policies, the trend of them dying out, even in light of recent advances, will continue.
  • The World Wildlife Fund says that 60 percent of all vertebrate mammals have died since just 1970. On top of this, recent studies suggest that insect populations may have fallen by as much as 75 percent over the last few decades.
  • If it were not for our oceans, the planet would probably be already several degrees warmer than it is today due to the emissions we've expelled into the atmosphere.
Keep reading Show less
Image source: Topical Press Agency / Getty Images
Politics & Current Affairs
  • Though we know today that his policies eventually ended the Great Depression, FDR's election was seen as disastrous by some.
  • A group of wealthy bankers decided to take things into their own hands; they plotted a coup against FDR, hoping to install a fascist dictator in its stead.
  • Ultimately, the coup was brought to light by General Smedley Butler and squashed before it could get off the ground.
Keep reading Show less

Health care: Information tech must catch up to medical marvels

Michael Dowling, Northwell Health's CEO, believes we're entering the age of smart medicine.

Photo: Tom Werner / Getty Images
Sponsored by Northwell Health
  • The United States health care system has much room for improvement, and big tech may be laying the foundation for those improvements.
  • Technological progress in medicine is coming from two fronts: medical technology and information technology.
  • As information technology develops, patients will become active participants in their health care, and value-based care may become a reality.
Keep reading Show less