Indirect Truths: Gore Aims to Go Beyond His Base
Matthew C. Nisbet, Ph.D. is Associate Professor of Communication Studies, Public Policy, and Urban Affairs at Northeastern University. Nisbet studies the role of communication and advocacy in policymaking and public affairs, focusing on debates over over climate change, energy, and sustainability. Among awards and recognition, Nisbet has been a Visiting Shorenstein Fellow on Press, Politics, and Public Policy at Harvard University's Kennedy School of Government, a Health Policy Investigator at the Robert Wood Johnson Foundation, and a Google Science Communication Fellow. In 2011, the editors at the journal Nature recommended Nisbet's research as “essential reading for anyone with a passing interest in the climate change debate,” and the New Republic highlighted his work as a “fascinating dissection of the shortcomings of climate activism."
I'm hitting the road for talks at Princeton, but a quick post on Gore's new ad campaign, launched officially with an appearance last night on 60 Minutes.
I haven't see the ads yet and I didn't see last night's program, but from news reports, the campaign appears to incorporate the types of necessary strategies that I've written about at this blog, in articles, or that I have highlighted in talks over the past year. Gore and his Climate Alliance specifically:
a) Attempt to reach non-news audiences, the type of people who have been tuning out the really good science coverage.
b) In commercials titled "strange bedfellows" and "unlikely alliances" they try to fashion messages and use spokespeople that will try to reach beyond the Democratic base that was mobilized by Inconvenient Truth.
c) They try to take advantage of opinion leader networks and mobilization, linking the spots to a buzz marketing campaign.
I will have probably much more to post about this new campaign once I am back from Princeton and after I have been able to see all of the ads.
But for now, from a Boston Globe article on the campaign:
"The whole idea of the campaign is to be inclusive and to be bipartisan and to bring people together to a place where meaningful change can happen," an organizer said. "It aims to be a game-changer in terms of the politics of climate."
The alliance already has more than a million e-mail addresses, and the goal is to sign up more than 10 million global warming activists.
"For the new Congress and the new president to get something meaningful done, it will take the American people demanding change," the organizer said.
In addition to the ads on television, in print and online, the campaign will include a huge grass-roots mobilization effort.
"It's going to be much more of a referential, network-focused campaign as opposed to high-profile people telling you what to do," the organizer said. "Hopefully, it's going to be your friends and neighbors encouraging you to get involved."
Here's the science of black holes, from supermassive monsters to ones the size of ping-pong balls.
- There's more than one way to make a black hole, says NASA's Michelle Thaller. They're not always formed from dead stars. For example, there are teeny tiny black holes all around us, the result of high-energy cosmic rays slamming into our atmosphere with enough force to cram matter together so densely that no light can escape.
- CERN is trying to create artificial black holes right now, but don't worry, it's not dangerous. Scientists there are attempting to smash two particles together with such intensity that it creates a black hole that would live for just a millionth of a second.
- Thaller uses a brilliant analogy involving a rubber sheet, a marble, and an elephant to explain why different black holes have varying densities. Watch and learn!
- Bonus fact: If the Earth became a black hole, it would be crushed to the size of a ping-pong ball.
Protected animals are feared to be headed for the black market.
In a breakthrough for nuclear fusion research, scientists at China's Experimental Advanced Superconducting Tokamak (EAST) reactor have produced temperatures necessary for nuclear fusion on Earth.
- The EAST reactor was able to heat hydrogen to temperatures exceeding 100 million degrees Celsius.
- Nuclear fusion could someday provide the planet with a virtually limitless supply of clean energy.
- Still, scientists have many other obstacles to pass before fusion technology becomes a viable energy source.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.