Indirect Truths: Gore Aims to Go Beyond His Base
I'm hitting the road for talks at Princeton, but a quick post on Gore's new ad campaign, launched officially with an appearance last night on 60 Minutes.
I haven't see the ads yet and I didn't see last night's program, but from news reports, the campaign appears to incorporate the types of necessary strategies that I've written about at this blog, in articles, or that I have highlighted in talks over the past year. Gore and his Climate Alliance specifically:
a) Attempt to reach non-news audiences, the type of people who have been tuning out the really good science coverage.
b) In commercials titled "strange bedfellows" and "unlikely alliances" they try to fashion messages and use spokespeople that will try to reach beyond the Democratic base that was mobilized by Inconvenient Truth.
c) They try to take advantage of opinion leader networks and mobilization, linking the spots to a buzz marketing campaign.
I will have probably much more to post about this new campaign once I am back from Princeton and after I have been able to see all of the ads.
But for now, from a Boston Globe article on the campaign:
"The whole idea of the campaign is to be inclusive and to be bipartisan and to bring people together to a place where meaningful change can happen," an organizer said. "It aims to be a game-changer in terms of the politics of climate."
The alliance already has more than a million e-mail addresses, and the goal is to sign up more than 10 million global warming activists.
"For the new Congress and the new president to get something meaningful done, it will take the American people demanding change," the organizer said.
In addition to the ads on television, in print and online, the campaign will include a huge grass-roots mobilization effort.
"It's going to be much more of a referential, network-focused campaign as opposed to high-profile people telling you what to do," the organizer said. "Hopefully, it's going to be your friends and neighbors encouraging you to get involved."
Swipe right to make the connections that could change your career.
Swipe right. Match. Meet over coffee or set up a call.
No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.
The Canadian professor has an extensive collection posted on his site.
- Peterson's Great Books list features classics by Orwell, Jung, Huxley, and Dostoevsky.
- Categories include literature, neuroscience, religion, and systems analysis.
- Having recently left Patreon for "freedom of speech" reasons, Peterson is taking direct donations through Paypal (and Bitcoin).
Cosmologists propose a groundbreaking model of the universe using string theory.
- A new paper uses string theory to propose a new model of the universe.
- The researchers think our universe may be riding a bubble expanded by dark energy.
- All matter in the universe may exist in strings that reach into another dimension.
Despite incredible economic growth, it is not necessarily an investor's paradise.
- China's stock market is just 27 years old. It's economy has grown 30x over that time.
- Imagine if you had invested early and gotten in on the ground floor.
- Actually, you would have lost money. Here's how that's possible.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.