Hillary Adds Another Message Adviser
Matthew C. Nisbet, Ph.D. is Associate Professor of Communication Studies, Public Policy, and Urban Affairs at Northeastern University. Nisbet studies the role of communication and advocacy in policymaking and public affairs, focusing on debates over over climate change, energy, and sustainability. Among awards and recognition, Nisbet has been a Visiting Shorenstein Fellow on Press, Politics, and Public Policy at Harvard University's Kennedy School of Government, a Health Policy Investigator at the Robert Wood Johnson Foundation, and a Google Science Communication Fellow. In 2011, the editors at the journal Nature recommended Nisbet's research as “essential reading for anyone with a passing interest in the climate change debate,” and the New Republic highlighted his work as a “fascinating dissection of the shortcomings of climate activism."
The Clinton team has added a new message guru, advertising and branding wizard Roy Spence. From ABC News.com:
Spence, 60, a longtime friend of the Clintons, is the quirky Austin-based advertising legend who coined the phrase "Don't Mess With Texas," and developed the Southwest Airlines slogan, "You are now free to move about the country."...
...Spence was active early on in the campaign, but will now take on an even greater role, inputting how to rebrand Clinton's message to voters.
"Hillary wants somebody in there that is going to comprehend what messaging conversations are being had, and how things are being formulated," a Clinton campaign insider told ABC News.