from the world's big
Do Creative People Really See the World Differently?
That's a big yes, as an incredible new study from University of Melbourne researchers found.
Symbols matter. Companies spend tons of money and many patient months developing logos that represent the soul of their mission. The idea is to associate that mission with a visual symbol so that every time a consumer views the mark those ideals are inseparable from the graphic.
Could such a symbol affect personal creativity, however? That’s what researchers aimed to find out when briefly exposing over 300 students to the Apple and IBM logos. By design, Apple wanted its brand to suggest creativity, whereas IBM has long been a stalwart of responsibility and integrity.
After subliminally exposing students to each logo researchers administered the unusual uses test, a measure for creativity in which you’re shown an everyday object to test how many different applications you can dream up. Sure, a paper clip binds papers, but would you imagine it as an earring? One measure of the test is that it must be realistic—circumnavigating the planet flying on your magic clip is not an acceptable response.
As it turned out the students who were exposed to the Apple logo scored higher. As marketing and psychology professor Adam Alter writes:
Merely exposing people to a symbol that implies creativity for less than a tenth of a second can cause them to think more creatively, even when they have no idea they’ve seen the symbol.
Creativity is associated with ways of seeing, to borrow a phrase from John Berger, but could our actual visual perception affect creative output? That’s what three Australian researchers tried to find out. Trading course credit for their time, 134 undergrads at the University of Melbourne were tested on binocular rivalry. Using a guide to five major personality traits, the researchers were especially interested on openness, which “predicts real-world creative achievements, as well as engagement in everyday creative pursuits.”
Binocular rivalry. Image: Luke Smillie and Anna Antinori, University of Melbourne.
Two different images—in this case, a green patch and a red patch—were simultaneously presented to each eye of the participant. In some cases, “rivalry suppression” occurred, in which both images seem to blend to form one patchwork image. The researchers concluded:
Across three experiments, we found that open people saw the fused or scrambled images for longer periods than the average person. Furthermore, they reported seeing this for even longer when experiencing a positive mood state similar to those that are known to boost creativity.
The more open you are, the more you see, which is why researchers have long used the following video to highlight the dangers of inattentional blindness—being so focused on one task you engage in a sort of tunnel vision (like stopping your car in the middle of the street to text).
Thanks to neuroplasticity reorienting perception is possible at any age. How we see influences what we see, a bi-directional process that involves both inner beliefs and outside stimulation. As it turns out, our eyes have more influence over our mind than we might have believed. As psychiatrist Norman Doidge writes:
In the visual system, neuroplastic change begins not in the brain but in the eyes.
Doidge warns that too much screen time is limiting our perceptual relationship with the world, which therefore impedes our brain’s ability to change. You cannot isolate your mental processes from your environment. By the same logic, your environment greatly influences your thoughts. Creativity is only one example of how we process stimulation, but it proves to be an important one for both survival and sheer enjoyment. If you want to be more creative, you have to open your eyes.
The Australian researchers cite cognitive training interventions and even psilocybin as potential catalysts for cultivating openness and thereby stimulating creativity. They also warn that too much openness has its own attendant dangers, such as hallucinations and other aspects of mental illness. As in the unusual uses test, your visions have to have some potential application in reality to be of any use.
Derek's next book, Whole Motion: Training Your Brain and Body For Optimal Health, will be published on 7/17 by Carrel/Skyhorse Publishing. He is based in Los Angeles. Stay in touch on Facebook and Twitter.
Join multiple Tony and Emmy Award-winning actress Judith Light live on Big Think at 2 pm ET on Monday.
Construction of the $500 billion dollar tech city-state of the future is moving ahead.
- The futuristic megacity Neom is being built in Saudi Arabia.
- The city will be fully automated, leading in health, education and quality of life.
- It will feature an artificial moon, cloud seeding, robotic gladiators and flying taxis.
The Red Sea area where Neom will be built:
Saudi Arabia Plans Futuristic City, "Neom" (Full Promotional Video)<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="c646d528d230c1bf66c75422bc4ccf6f"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/N53DzL3_BHA?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
Frequent shopping for single items adds to our carbon footprint.
- A new study shows e-commerce sites like Amazon leave larger greenhouse gas footprints than retail stores.
- Ordering online from retail stores has an even smaller footprint than going to the store yourself.
- Greening efforts by major e-commerce sites won't curb wasteful consumer habits. Consolidating online orders can make a difference.
A pile of recycled cardboard sits on the ground at Recology's Recycle Central on January 4, 2018 in San Francisco, California.
Photo by Justin Sullivan/Getty Images<p>A large part of the reason is speed. In a competitive market, pure players use the equation, <em>speed + convenience</em>, to drive adoption. This is especially relevant to the "last mile" GHG footprint: the distance between the distribution center and the consumer.</p><p>Interestingly, the smallest GHG footprint occurs when you order directly from a physical store—even smaller than going there yourself. Pure players, such as Amazon, are the greatest offenders. Variables like geographic location matter; the team looked at shopping in the UK, the US, China, and the Netherlands. </p><p>Sadegh Shahmohammadi, a PhD student at the Netherlands' Radboud University and corresponding author of the paper, <a href="https://www.cnn.com/2020/02/26/tech/greenhouse-gas-emissions-retail/index.html" target="_blank">says</a> the above "pattern holds true in countries where people mostly drive. It really depends on the country and consumer behavior there."</p><p>The researchers write that this year-and-a-half long study pushes back on previous research that claims online shopping to be better in terms of GHG footprints.</p><p style="margin-left: 20px;">"They have, however, compared the GHG emissions per shopping event and did not consider the link between the retail channels and the basket size, which leads to a different conclusion than that of the current study."</p><p>Online retail is where convenience trumps environment: people tend to order one item at a time when shopping on pure player sites, whereas they stock up on multiple items when visiting a store. Consumers will sometimes order a number of separate items over the course of a week rather than making one trip to purchase everything they need. </p><p>While greening efforts by online retailers are important, until a shift in consumer attitude changes, the current carbon footprint will be a hard obstacle to overcome. Amazon is trying to have it both ways—carbon-free and convenience addicted—and the math isn't adding up. If you need to order things, do it online, but try to consolidate your purchases as much as possible.</p><p>--</p><p><em>Stay in touch with Derek on <a href="http://www.twitter.com/derekberes" target="_blank">Twitter</a>, <a href="https://www.facebook.com/DerekBeresdotcom" target="_blank">Facebook</a> and <a href="https://derekberes.substack.com/" target="_blank">Substack</a>. His next book is</em> "<em>Hero's Dose: The Case For Psychedelics in Ritual and Therapy."</em></p>
Building a personal connection with students can counteract some negative side effects of remote learning.
- Not being able to engage with students in-person due to the pandemic has presented several new challenges for educators, both technical and social. Digital tools have changed the way we all think about learning, but George Couros argues that more needs to be done to make up for what has been lost during "emergency remote teaching."
- One interesting way he has seen to bridge that gap and strengthen teacher-student and student-student relationships is through an event called Identity Day. Giving students the opportunity to share something they are passionate about makes them feel more connected and gets them involved in their education.
- "My hope is that we take these skills and these abilities we're developing through this process and we actually become so much better for our kids when we get back to our face-to-face setting," Couros says. He adds that while no one can predict the future, we can all do our part to adapt to it.
Chronic irregular sleep in children was associated with psychotic experiences in adolescence, according to a recent study out of the University of Birmingham's School of Psychology.