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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge

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Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Want to Get Inspired? Do Something Boring.

September 9, 2012, 10:00 PM
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What's the Latest Development?

Tucking a creative problem away at the back of your mind is not necessarily the best way to come up with novel solutions, suggests new research out of the University of California, Santa Barbara. There, researchers asked three groups of people to tackle problems requiring creative solutions after performing one of three activities: engaging in a concentration-heavy task, doing repetitive tasks that allowed the mind to wander, and taking a short rest that required no mental exertion. They found that those people who had been occupied with a boring task performed best on a standard creativity test known as the Unusual Uses Task. 

What's the Big Idea?

Researchers believe that while the mind is wandering, a relatively rare state facilitated by rote activities, several different brain regions interact, inspiring new solutions to tired problems. This suggests that the most successful group in the experiment 'resulted from an incubation process' which was 'characterized by high levels of mind wandering,' the researchers write. "So if you’re an aspiring songwriter or a poet with a day job waiting tables, you may be in luck. So long as the restaurant isn’t ridiculously busy, you have placed yourself in a situation that facilitates creative thinking."

Photo credit: Shutterstock.com

 

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