When you look through the princess products there's a lot of makeup, there's a lot of 'my princess wedding,' things that are pretty retrograde on that level. But while they're not sexualized per se, they're certainly appealing to what goes kind of hand-in-glove with that, as girls are going to get older, which is about consumerism and narcissism. And certainly they're encouraging girls to think that looking pretty and getting a lot of feedback from others about what a pretty princess you are is pretty important, and that having the most stuff is very important.