Media consultant Frédéric Filloux dissects the dire situation of the French press (generalizable to most western media?) and the likely fate of flagship daily, Le Monde. Opening with the sober fact that “within two weeks,...Le Monde will run out of cash”, he sets out what went wrong and how to right it. Filloux concludes that Le Monde remains a great news organization but risks irrelevance within a few years if its new owners use it “for their interests”. “If proper steps are taken, it has the potential to be an editorial powerhouse comparable to the Guardian or The New York Times.”