What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Are Cyborgs the Next Step in Human Evolution?

July 17, 2013, 6:12 PM
Cyborg

Are you a cyborg?

If your smartphone is glued to your hand, then, we believe you are already a kind of Cyborg.

What is a cyborg? It’s an organism that has both organic (“natural”) and cybernetic (“machine”) parts. In other words, when people become cyborgs, they’re part human and part machine. That’s most of you!

So, what is the next Cyborg innovation that will enhance our superhuman capabilities? Wearable devices.

From Nike’s Fuelband to Google Glass, wearable devices are the next big thing to enter into your digital world and become necessary accessories which enhance your “cyborg” abilities.

Some locations are pre-emptively banning the use of the emerging wearable device, Google Glass. According to Mashable, bars, strip clubs, and casinos have banned the device due to privacy protection issues, and movie theaters banned it for bootlegging concerns. It’s almost as though cyborg racism is already becoming a problem.

Cyborgs are a new segment that will change the landscape of marketing. Say goodbye to the old school “day in the digital life” persona. We’re about to witness a complete shift in how advertisers can reach these augmented consumers. This is when people will always have a “digital billboard” in front of them or attached to them. This is when consumers will have so much information at their fingertips that brands will have no choice but to be fully transparent about everything they do.

Of course, there’s a certain institutional resistance to “cyborgism” as there is to most revolutionary shifts in society. Technophobics are predicting a world of constant distraction, greater rebellion due to information overload, cyber-hacking, and even WiFi radiation-based diseases because of “electromagnetic sensitivity.”

In their new book, “The New Digital Age,” executive chairman of Google, Eric Schmidt, and director of Google Ideas, Jared Cohen, predict new political issues due to the growth of cyborgs. They say that government regulations will no longer need to solely focus on foreign and domestic policies in the physical world, but they’ll also need to devise policies for the virtual world, and those policies may not necessarily be consistent with each other. They expect cyberwarfare and drone strikes to overshadow traditional combat.

Despite the resistance, there’s a human desire to have more information at their fingertips, to document their days (via lifelogging devices), and to monitor everything around them, including themselves, in order to optimize their well being.

Cyborgs will continue to increase and gain enhanced sensory and superhuman capabilities. Is this the next step in the evolution of humans?

To learn more about marketing to cyborgs, download our free report here.

sparks & honey is a next generation agency that helps brands synchronize with culture. Follow us on Twitter at @sparksandhoney to stay up to date on the latest high energy trends.

Image courtesy of Shutterstock

 

Are Cyborgs the Next Step i...

Newsletter: Share: