Why Small Moves, Smartly Made, Can Change the World

John Seely Brown: The question of why this incredible set of change happening around us now is really an opportunity or a blessing in disguise I think comes back to kind of a recognition that this particular moment in time I like to think of as a Cambrian moment.  It’s a moment where everything is being disrupted.  Everything is being thrown up in the air.  Something very curious happens when everything is being disrupted -- institutions, technologies, personal lives, governments, so on and so forth.

In this moment of disruption then is a period in which things are filtering back down again and kind of a kneeling to a new state so to speak.  When things are kind of a kneeling to a new state, small moves smartly made can make amazing things happen.  So in a sense, this is a period in which small moves can actually make a huge difference if you’re willing to step back and embrace change rather than just fear change.

It’s more important than ever that we get out of our comfort zone.  I think to ask CEOs, “Tell me something you’ve done that was on the edge, something that you were kind of nervous by.  Did you go to a new type of event?  Did you go to a conference where you weren’t necessarily the expert?  How much time do you spend on the edge of things that you don’t really master and you throw yourself into them in order to kind of experience it more fully?”  I think it’s all too easy to stay fixed in a rut and not get out here and experience.

I think imagination and play actually go hand-in-hand because let’s face it: the game today is, how do you connect the dots?  There’s no one central message.  There are lots of little signs of things happening as we have this kind of explosion.  The catch is, to connect the dots basically you have to be willing to have imagination -- not just what has been but what could be.  So you start thinking about new possible worlds.  What could I now make possible today that I never could before?  So instead of just kind of fighting the old system you can start to imagine complete new worlds.  

You can imagine new forms of education that now become possible with the Internet and all kinds of other types of capabilities surrounding that.  We don’t have to think about just getting educated by going to classical schools.  Now you can get educated in brand new ways.  

So I think that the key to kind of feel really excited or this kind of take this as an adventure is this willingness to say, “Let me connect the dots, but also let me tinker with the system.”  If you’re willing to kind of not just feel like you have to live in the past but look for what are the opportunities to change the name of the game, this is a magical period.

Directed / Produced by
Jonathan Fowler & Elizabeth Rodd

From an evolutionary standpoint, which traits are most adaptive to a historical moment in which old certainties have vanished and anything is possible? According to Seely Brown, they include bravery, creativity, and a sense of play

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