What mistakes have you made in starting your business?

Question: What mistakes have you made in starting your business?

Blake Mycoskie: I’ve definitely made a lot of mistakes.

I’m very optimistic, and I think most entrepreneurs are. So if I come up with an idea of, like, oh, this would be a great place for us to sell TOMS [shoes] or great opportunity for us to really revolutionize this concept in the business, I tend to not see why it won’t work. I only see why it will work. And that does get in the way sometimes as a businessperson.

A perfect example is, when we started selling TOMS [shoes], we sold them in these really cool canvas bags. Everyone thought they were beautiful. They were simplistic. They were good for the environment, because we didn’t have the cardboard and the packaging. And everyone loved them. And when we first started selling TOMS, we were only selling in little boutiques. So, fine, they could manage 20, 50 canvas bags of TOMS very easily in a basket by the checkout.

Then we started selling in Nordstrom. And we thought, oh, this is great, we’re selling in Nordstrom, we’ll continue with the canvas bags. But Nordstrom is built upon very specific methods and protocol. And they have stockrooms. And in their stockrooms, they stack these boxes and they are very organized. And it allows their employees to go in and out and sell lots of shoes in a hour period of time. Well, what happened with the bags is even though everyone loved it, including Nordstrom, we didn’t really listen to the advice of the stockroom people who said we really should use boxes because this is going to be a tangled mess with these bags and these strings.

Sure enough, we launched Nordstrom to great excitement in the consumer side and great excitement on the salespeople. But two weeks after we’re there, all our bags were a big pile of mess in the stockroom. And they couldn’t sell any shoes because they didn’t want to waste half an hour going and untangling the shoes when they could’ve gotten commissions on three other pairs of Cole Haans.

So our business really took a hit this last year, and we had to transform everything from bags to boxes, which was a big, big change for us. And it cost us a lot of money and a lot of time. But now we are in boxes, and we’re seeing great sell-through in Nordstrom again. So it’s a perfect example.

 

Recorded on: April 28, 2008

 

 

 

Most entrepreneurs are optimistic, says Mycoskie.

​There are two kinds of failure – but only one is honorable

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Scientists study tattooed corpses, find pigment in lymph nodes

It turns out, that tattoo ink can travel throughout your body and settle in lymph nodes.

17th August 1973: An American tattoo artist working on a client's shoulder. (Photo by F. Roy Kemp/BIPs/Getty Images)
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In the slightly macabre experiment to find out where tattoo ink travels to in the body, French and German researchers recently used synchrotron X-ray fluorescence in four "inked" human cadavers — as well as one without. The results of their 2017 study? Some of the tattoo ink apparently settled in lymph nodes.


Image from the study.

As the authors explain in the study — they hail from Ludwig Maximilian University of Munich, the European Synchrotron Radiation Facility, and the German Federal Institute for Risk Assessment — it would have been unethical to test this on live animals since those creatures would not be able to give permission to be tattooed.

Because of the prevalence of tattoos these days, the researchers wanted to find out if the ink could be harmful in some way.

"The increasing prevalence of tattoos provoked safety concerns with respect to particle distribution and effects inside the human body," they write.

It works like this: Since lymph nodes filter lymph, which is the fluid that carries white blood cells throughout the body in an effort to fight infections that are encountered, that is where some of the ink particles collect.

Image by authors of the study.

Titanium dioxide appears to be the thing that travels. It's a white tattoo ink pigment that's mixed with other colors all the time to control shades.

The study's authors will keep working on this in the meantime.

“In future experiments we will also look into the pigment and heavy metal burden of other, more distant internal organs and tissues in order to track any possible bio-distribution of tattoo ink ingredients throughout the body. The outcome of these investigations not only will be helpful in the assessment of the health risks associated with tattooing but also in the judgment of other exposures such as, e.g., the entrance of TiO2 nanoparticles present in cosmetics at the site of damaged skin."

Why are so many objects in space shaped like discs?

It's one of the most consistent patterns in the unviverse. What causes it?

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  • Spinning discs are everywhere – just look at our solar system, the rings of Saturn, and all the spiral galaxies in the universe.
  • Spinning discs are the result of two things: The force of gravity and a phenomenon in physics called the conservation of angular momentum.
  • Gravity brings matter together; the closer the matter gets, the more it accelerates – much like an ice skater who spins faster and faster the closer their arms get to their body. Then, this spinning cloud collapses due to up and down and diagonal collisions that cancel each other out until the only motion they have in common is the spin – and voila: A flat disc.