David Goggins
Former Navy Seal
Career Development
Bryan Cranston
Critical Thinking
Liv Boeree
International Poker Champion
Emotional Intelligence
Amaryllis Fox
Former CIA Clandestine Operative
Chris Hadfield
Retired Canadian Astronaut & Author
from the world's big
Start Learning

Innovation Is Too Essential for Businesses to Be Precious About

Innovation is not a romantic pursuit. The best disruptions happen on the front lines, not the sequestered labs of research and development departments.

Roger Martin: Design thinking in my view is the productive combination of analytical thinking and intuitive thinking that enables you to both exploit to the maximum what currently exists while exploring new things to invent the future so that you have both reliability, a consistent enough outcome that keeps you going and validity.  You're pursuing great things that are wonderful for users that enable you to invent the future not invented by somebody else and imposed on you.  So it's that combination, the middle ground between the extremes of pure analytical thinking and pure intuitive thinking.

A big topic in innovation is the skunk work. And it's a big topic because there's a question, and the great Clay Christiansen friend of mine, great scholar in some sense raised the profile of this question by asking the question when you're dealing with a disruptive technology you want to disrupt yourself in particular, can you do it in the main mainstream part of the organization or do you have to have it off in a skunkworks, by which is meant that this organization is outside the mainstream organization and in some sense protected from the main stream organization so they can work away and work away and come up with something?  And Steve Jobs famously created a skunk works to do the Apple Mac development.

It's an area where I'm not convinced.  I'm not as convinced as my friend Clay, although he might be right because he's super smart, I'm not as convinced that that is the optimal design.  Because I've seen too many cases where when it comes out of the skunkworks it gets killed.  So the purported functionality if you will of the skunkworks, which is protection, actually makes the need for protection greater.  So there's a feeling in the mainstream organization that those people over in the skunk works got to play by different rules, didn't have to have the same rigor that we would've had to and now they're taking their thing that came out of it and thinking that they can just give it over to us and we'll welcome it with open arms.  No, in fact we're going to hate it because it's the product of in some sense a privileged system.  We'd love to have that system but we can't it's only the skunk works.

If you really want to be an innovative company and make innovation sustainable and not just this incidental thing that happens every once in a while in a skunk works, you just got to train the whole organization to think both analytically and intuitively to both figure out how to be good at exploitation and exploration, set up your systems so that they don't stifle that and make the entire organization an organization about innovation.  That it's an organization that thinks about innovation while it's thinking about exploitation.

People think that innovation comes from R&D departments.  That's another way of hiving it off those R&D people innovate.  It shouldn't be.  The key people, a key source of innovation in and well functioning company should be the sales force.  The sales force are going to spend one way or another more time with the customers than anybody else. The people who are closest to the customer have got to be involved in innovation otherwise you're going to waste your time on innovations that seem cool for the producer but aren't awesomely needed by the user. Anybody can be innovative and if you hive off innovation and put it elsewhere I don't think it's great for the organization. 

Innovation is no longer the crown jewel of large companies that can afford to fund research and development departments. The pace of technological change, and its democratizing effects, require organizations of all sizes to continually innovate. Even if the product or service on offer is successful, companies must work to disrupt their own gains. If they don't, those gains will be short-lived, says Roger Martin, former Dean of the Rotman School of Management at the University of Toronto.

How organizations successfully innovate is frequently the focus of Martin's attention, and here he addresses the research and development initiatives that operate outside the boundaries of day-to-day company activity. Called "skunkworks," these departments are factories of creativity and innovation that focus on exploring new possibilities, unburdened by the rigors of market requirements and efficiencies. Steve Jobs famously created a skunkworks to develop the Mac, and research and development departments are another manifestation of sequestered innovation, says Martin.

Ultimately what is needed is an innovative organization, not just an innovative department. Martin has seen many products emerge from skunkworks only to be killed by their parent organization for being pie-in-the-sky and untethered from larger organizational goals. How then does an organization become innovative such that it focuses on both innovating new ideas while exploiting current products? By listening to front-line employees, says Martin.

An organization's sales force, or other point-of-contact employees, holds the key to innovating in a way that is responsive to customer behavior. They will have more familiarity with how a given product is actually used than a room of designers locked away in a skunkworks. The result is a win not just for hardworking frontline workers over pretentious design departments, but a win for the organization as a whole as it requires a reevaluation of what constitutes innovation: simultaneous exploration and exploitation.

Roger Martin's most recent book is Getting Beyond Better: How Social Entrepreneurship Works.

The “new normal” paradox: What COVID-19 has revealed about higher education

Higher education faces challenges that are unlike any other industry. What path will ASU, and universities like ASU, take in a post-COVID world?

Photo: Luis Robayo/AFP via Getty Images
Sponsored by Charles Koch Foundation
  • Everywhere you turn, the idea that coronavirus has brought on a "new normal" is present and true. But for higher education, COVID-19 exposes a long list of pernicious old problems more than it presents new problems.
  • It was widely known, yet ignored, that digital instruction must be embraced. When combined with traditional, in-person teaching, it can enhance student learning outcomes at scale.
  • COVID-19 has forced institutions to understand that far too many higher education outcomes are determined by a student's family income, and in the context of COVID-19 this means that lower-income students, first-generation students and students of color will be disproportionately afflicted.
Keep reading Show less

Live on Tuesday | Personal finance in the COVID-19 era

Sallie Krawcheck and Bob Kulhan will be talking money, jobs, and how the pandemic will disproportionally affect women's finances.

How DNA revealed the woolly mammoth's fate – and what it teaches us today

Scientists uncovered the secrets of what drove some of the world's last remaining woolly mammoths to extinction.

Ethan Miller/Getty Images
Surprising Science

Every summer, children on the Alaskan island of St Paul cool down in Lake Hill, a crater lake in an extinct volcano – unaware of the mysteries that lie beneath.

Keep reading Show less

Dinosaur bone? Meteorite? These men's wedding bands are a real break from boredom.

Manly Bands wanted to improve on mens' wedding bands. Mission accomplished.

Sex & Relationships
  • Manly Bands was founded in 2016 to provide better options and customer service in men's wedding bands.
  • Unique materials include antler, dinosaur bones, meteorite, tungsten, and whiskey barrels.
  • The company donates a portion of profits to charity every month.
Keep reading Show less

Conspicuous consumption is over. It’s all about intangibles now

These new status behaviours are what one expert calls 'inconspicuous consumption'.

Vittorio Zunino Celotto/Getty Images for Tiffany
Politics & Current Affairs
In 1899, the economist Thorstein Veblen observed that silver spoons and corsets were markers of elite social position.
Keep reading Show less