Skip to content
Who's in the Video

Robert Cialdini

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His[…]

Robert Cialdini discusses the excitement of finding new explanations through research.

Question: What inspires you?

Cialdini:    You know, what inspires me is elegance in answering a question in a depth yet certain way so that an experimenter who does a piece of research that not only answers a question but eliminates alternative explanations for why this thing work the way it did, that takes my breath away.  I’ll always be a researcher.  I’m a behavioral scientist.  And when I see that sort of thing, I just commend it.  I write letters to the author of that study, praising them for it and trying to reinforce that kind of behavior.