Nina DiSesa: What sparked your interest in advertising?
Nina DiSesa has worked in the quintessential boys clubs of advertising for almost thirty years. In 1994, she became the first woman EVP, Executive Creative Director for McCann Erickson New York, the flagship office of the largest advertising agency in the world. Under her creative leadership, the New York office enjoyed an unprecedented 5-year growth period adding almost $2.5 billion in billings. In 1998, she was made Chairman as well as Chief Creative Officer of McCann New York. She was the first woman and first creative director to be named chairman in the McCann global network.
In 1999, Nina was chosen by Fortune magazine as one of the “50 Most Powerful Women in American Business.” In 2005, she received the Matrix Award, given each year to a select group of women in communication. In 2007, she was inducted into the Hall of Fame for CEBA (Creative Excellence in Business Advertising).
Question: What sparked your interest in advertising?
Nina DiSesa: Well, the reason I went into advertising is because I wanted to be a play write, I wanted to write plays and first there were no jobs for playing writes you have to be very lucky to have play produced and advertising seem to closes to me to have an expression for my creative energies and as a writer it was a logical things for me to do, and it turned out I had the personality for advertising as well as whatever skills I needed to make it in the advertising.
Is there an advertising personality?
The tactics that work now won't work for long.
Great ideas in philosophy often come in dense packages. Then there is where the work of Marcus Aurelius.
- Meditations is a collection of the philosophical ideas of the Roman Emperor Marcus Aurelius.
- Written as a series of notes to himself, the book is much more readable than the dry philosophy most people are used to.
- The advice he gave to himself 2,000 years ago is increasingly applicable in our hectic, stressed-out lives.
By working together, and learning from one another, we can build better systems.
- Many of the things that we experience, are our imagination manifesting into this physical realm, avers artist Dustin Yellin.
- People need to completely rethink the way they work together, and learn from one another, that they they can build better systems. If not, things may get "really dark" soon.
- The first step to enabling cooperation is figuring out where the common ground is. Through this method, despite contrary beliefs, we may be able to find some degree of peace.
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