Nina DiSesa: What sparked your interest in advertising?
Nina DiSesa has worked in the quintessential boys clubs of advertising for almost thirty years. In 1994, she became the first woman EVP, Executive Creative Director for McCann Erickson New York, the flagship office of the largest advertising agency in the world. Under her creative leadership, the New York office enjoyed an unprecedented 5-year growth period adding almost $2.5 billion in billings. In 1998, she was made Chairman as well as Chief Creative Officer of McCann New York. She was the first woman and first creative director to be named chairman in the McCann global network.
In 1999, Nina was chosen by Fortune magazine as one of the “50 Most Powerful Women in American Business.” In 2005, she received the Matrix Award, given each year to a select group of women in communication. In 2007, she was inducted into the Hall of Fame for CEBA (Creative Excellence in Business Advertising).
Question: What sparked your interest in advertising?
Nina DiSesa: Well, the reason I went into advertising is because I wanted to be a play write, I wanted to write plays and first there were no jobs for playing writes you have to be very lucky to have play produced and advertising seem to closes to me to have an expression for my creative energies and as a writer it was a logical things for me to do, and it turned out I had the personality for advertising as well as whatever skills I needed to make it in the advertising.
Is there an advertising personality?
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