Nina DiSesa: What are today's best advertising techniques?

Nina DiSesa:

I think of what happened yesterday or just recently on face book, where are they developed away to capitalize on that fact that people are sharing information with 50 million people other people who are of a like mind and they are go in to attach advertising to these messages and I think you have to really careful that the advertising doesn’t become so intrusive that its greeted in a hostel environment. I remember a many years ago like 10 or 15 years ago, there was an idea to put advertising on the runways where the baggage was being the baggage runways in the airports, so that while you are standing there, wondering if your baggage was actually going to come through the door. You could be looking at advertising on the rubber strips and I don’t know if that was ever done. I don’t know some airports may have actually done that and that was an interesting idea to try so somebody something well they were board, was terrified but luggage wasn’t going to show up. I don’t know that was ever done in great numbers I certainly don’t remember seeing in the travels I have done, but you have to be careful when you surround the consumer with advertising messaging that you don’t you irritate them in the process, and that means that you have to be entertaining. You have to make them, you have to be appealing, you have to make them want to watch what you are saying you are messaging you have to be across. So a lot of the user generated advertising might be interesting now and I think its fun to think about it, and so get this actually pretty good. I think it still an art form, advertising in the creative end of advertising still needs RSS, craftsman, and people who are good at story telling and creating imagery and making things beautiful and interesting to watch. So I don’t know that the user generated commercials are going to take over of there kind of interesting now. I like them I think its fun, but there is always it’s like the mosaic, now there is a place for everything.

Recorded on: 2/29/08

DiSesa shares her thoughts on Facebook.

LinkedIn meets Tinder in this mindful networking app

Swipe right to make the connections that could change your career.

Getty Images
Sponsored
Swipe right. Match. Meet over coffee or set up a call.

No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.

Keep reading Show less

Originally, Poe envisioned a parrot, not a raven

Quoth the parrot — "Nevermore."

The Green Parrot by Vincent van Gogh, 1886
Culture & Religion
  • Edgar Allan Poe (1809–1949) is considered one of America's great writers.
  • Poe penned his most famous poem, The Raven, in his 30s.
  • Originally, the poem's feathered subject was a bit flamboyant.
Keep reading Show less

Your body’s full of stuff you no longer need. Here's a list.

Evolution doesn't clean up after itself very well.

Image source: Ernst Haeckel
Surprising Science
  • An evolutionary biologist got people swapping ideas about our lingering vestigia.
  • Basically, this is the stuff that served some evolutionary purpose at some point, but now is kind of, well, extra.
  • Here are the six traits that inaugurated the fun.
Keep reading Show less
Videos
  • Facebook and Google began as companies with supposedly noble purposes.
  • Creating a more connected world and indexing the world's information: what could be better than that?
  • But pressure to return value to shareholders came at the expense of their own users.
Keep reading Show less