Nina DiSesa: What are today's best advertising techniques?

Nina DiSesa:

I think of what happened yesterday or just recently on face book, where are they developed away to capitalize on that fact that people are sharing information with 50 million people other people who are of a like mind and they are go in to attach advertising to these messages and I think you have to really careful that the advertising doesn’t become so intrusive that its greeted in a hostel environment. I remember a many years ago like 10 or 15 years ago, there was an idea to put advertising on the runways where the baggage was being the baggage runways in the airports, so that while you are standing there, wondering if your baggage was actually going to come through the door. You could be looking at advertising on the rubber strips and I don’t know if that was ever done. I don’t know some airports may have actually done that and that was an interesting idea to try so somebody something well they were board, was terrified but luggage wasn’t going to show up. I don’t know that was ever done in great numbers I certainly don’t remember seeing in the travels I have done, but you have to be careful when you surround the consumer with advertising messaging that you don’t you irritate them in the process, and that means that you have to be entertaining. You have to make them, you have to be appealing, you have to make them want to watch what you are saying you are messaging you have to be across. So a lot of the user generated advertising might be interesting now and I think its fun to think about it, and so get this actually pretty good. I think it still an art form, advertising in the creative end of advertising still needs RSS, craftsman, and people who are good at story telling and creating imagery and making things beautiful and interesting to watch. So I don’t know that the user generated commercials are going to take over of there kind of interesting now. I like them I think its fun, but there is always it’s like the mosaic, now there is a place for everything.

Recorded on: 2/29/08

DiSesa shares her thoughts on Facebook.

Why Lil Dicky made this star-studded Earth Day music video

"Earth" features about 30 of the biggest names in entertainment.

Culture & Religion
  • Lil Dicky is a rapper and comedian who released his debut album in 2015.
  • His new music video, "Earth," features artists such as Justin Bieber, Ariana Grande, Ed Sheehan, Kevin Hart, and Leonardo DiCaprio.
  • All proceeds of the music video will go to environmental causes, Dicky said.
Keep reading Show less

After death, you’re aware that you’ve died, say scientists

Some evidence attributes a certain neurological phenomenon to a near death experience.

Credit: Petr Kratochvil. PublicDomainPictures.net.
Surprising Science

Time of death is considered when a person has gone into cardiac arrest. This is the cessation of the electrical impulse that drive the heartbeat. As a result, the heart locks up. The moment the heart stops is considered time of death. But does death overtake our mind immediately afterward or does it slowly creep in?

Keep reading Show less
Big Think
Sponsored by Lumina Foundation

Upvote/downvote each of the videos below!

As you vote, keep in mind that we are looking for a winner with the most engaging social venture pitch - an idea you would want to invest in.

Keep reading Show less