Why the days of addictive tech are numbered
Will the next wave of tech prioritize happiness over profit, or will app designers continue to rely on addictive habits?
Dr. Joscha Bach (MIT Media Lab and the Harvard Program for Evolutionary Dynamics) is an AI researcher who works and writes about cognitive architectures, mental representation, emotion, social modeling, and multi-agent systems. He is founder of the MicroPsi project, in which virtual agents are constructed and used in a computer model to discover and describe the interactions of emotion, motivation, and cognition of situated agents. Bach’s mission to build a model of the mind is the bedrock research in the creation of Strong AI, i.e. cognition on par with that of a human being. He is especially interested in the philosophy of AI and in the augmentation of the human mind.
Joscha Bach: I remember when the first search engines came around, and back then AltaVista was a very big thing. AltaVista tried to strike a balance between the inconveniences—in terms of advertising and so on that could put off the user—and the utility had for the user. So it would, for instance, mix search results with advertising.
And at this point Google came along. Google was very small and inconsequential, and nobody really took it seriously. But it did an amazing thing: it did give people exactly what they wanted. It gave them a pretty much ad-free experience. It gave them exactly the search results that they wanted, the best ones, the closest ones to what people wanted to have. And Google dramatically outperformed AltaVista. AltaVista disappeared.
That was an amazing insight, to see that if you are in the dramatically scalable economy, like the Internet, where you have the biggest amount of competition that you can possibly have, you need to build a product that is optimally aligned with the interest of the users—unless you manage to get some kind of monopoly and can drive out other competition.
And so when we build new products in that space we have to think about how to build the most useful product. Not necessarily just the product that is going to make the biggest amount of money, that is going to have the most efficient business model in some sense or the best business case. Eventually, it’s going to be the product that is getting the most use by people. And people will find out that they will use what is most useful to them. In the long run, that’s going to be the stuff that is not addictive, that is hygienic, that serves the actual needs, that makes them more happy and fulfilled. And right now we mostly build applications that utilize the cravings of people, that make them addicted. People start checking their smartphones every few seconds to see if a new email arrived. But this new email is not going to make them more happy and fulfilled. Instead, it takes away their attention.
So I believe the next big movement in how we build technical systems will be hygienic technology. It will be how to build systems that are careful with our attention and how we use it, and that is careful with our way of living and what we want to achieve with the tools that we are building
Do we want to be at the mercy of our devices, or do we want to be fulfilled? Cognitive scientist Joscha Bach explains how the big decision we're coming to in tech ethics will mimic another moment in tech history: the battle of the search engines. In the late 1990s, AltaVista was one of the world's most used search engines—at least until a "small and inconsequential" startup called Google came along. AltaVista served ads, and Google didn't (not back then). For the public, the choice was easy; there's a reason you "Google" the weather rather than "AltaVista" it. We face the same decision now: will we choose tech that harvests our attention and sells it, like highly addictive social media apps; or will we choose tech that is useful to us—products that help us achieve our own goals? "Right now we mostly build applications that utilize the cravings of people, that make them addicted. People start checking their smartphones every few seconds to see if a new email arrived. But this new email is not going to make them more happy and fulfilled." In the long run, says Bach, technology that aligns with what people want wins. As long as we want the right things, the days of addictive tech are numbered. Joscha Bach's latest book is Principles of Synthetic Intelligence PSI: An Architecture of Motivated Cognition (Oxford Series on Cognitive Models and Architectures)
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In May 2018, the city of Paris set an ambition to be carbon-neutral by 2050.
- Countries, governments and companies are aligning on a need for net-zero - and this is an opportunity to rethink decarbonizing our cities.
- There is no "one-size-fits-all" solution – each city's needs must be at the heart of developing integrated energy solutions.
- A city can only decarbonize through collaboration between government, the private sector, and local communities.
While not the first such minister, the loneliness epidemic in Japan will make this one the hardest working.
- The Japanese government has appointed a Minister of Loneliness to implement policies designed to fight isolation and lower suicide rates.
- They are the second country, after the U.K., to dedicate a cabinet member to the task.
- While Japan is famous for how its loneliness epidemic manifests, it isn't alone in having one.
The Ministry of Loneliness<iframe width="730" height="430" src="https://www.youtube.com/embed/I5FIohjZT8o" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe><p><a href="https://www.jimin.jp/english/profile/members/114749.html" target="_blank" rel="noopener noreferrer">Tetsushi Sakamoto</a>, already in the government as the minister in charge of raising Japan's low birthrate and revitalizing regional economies, was appointed this <a href="https://www.japantimes.co.jp/news/2021/02/21/national/japan-tackles-loneliness/" target="_blank" rel="noopener noreferrer">month</a> to the additional role. He has already announced plans for an emergency national forum to discuss the issue and share the testimony of lonely <a href="https://www.japantimes.co.jp/news/2021/02/12/national/loneliness-isolation-minister/" target="_blank" rel="noopener noreferrer">individuals</a>.</p><p>Given the complexity of the problem, the minister will primarily oversee the coordination of efforts between different <a href="https://www.insider.com/japan-minister-of-loneliness-suicides-rise-pandemic-2021-2" target="_blank" rel="noopener noreferrer">ministries</a> that hope to address the issue alongside a task <a href="https://www.japantimes.co.jp/news/2021/02/21/national/japan-tackles-loneliness/" target="_blank" rel="noopener noreferrer">force</a>. He steps into his role not a moment too soon. The loneliness epidemic in Japan is uniquely well known around the world.</p><p><a href="https://en.wikipedia.org/wiki/Hikikomori" target="_blank" rel="noopener noreferrer"><em>Hikikomori</em></a><em>,</em> often translated as "acute social withdrawal," is the phenomenon of people completely withdrawing from society for months or years at a time and living as modern-day hermits. While cases exist in many <a href="https://www.frontiersin.org/articles/10.3389/fpsyt.2019.00247/full" target="_blank" rel="noopener noreferrer">countries</a>, the problem is better known and more prevalent in Japan. Estimates vary, but some suggest that one million Japanese live like this and that 1.5 million more are at <a href="https://www.nationalgeographic.com/photography/article/japan-hikikomori-isolation-society" target="_blank" rel="noopener noreferrer">risk</a> of developing the condition. Individuals practicing this hermitage often express contentment with their isolation at first before encountering severe symptoms of loneliness and <a href="https://www.sciencedaily.com/releases/2020/01/200110155241.htm" target="_blank" rel="noopener noreferrer">distress</a>.</p><p><a href="https://en.wikipedia.org/wiki/Kodokushi" target="_blank" rel="noopener noreferrer"><em>Kodokushi</em></a>, the phenomenon of the elderly dying alone and remaining undiscovered for some time due to their isolation, is also a widespread issue in Japan that has attracted national attention for decades.</p><p>These are just the most shocking elements of the loneliness crisis. As we've discussed before, loneliness can cause health issues akin to <a href="https://www.inc.com/amy-morin/americas-loneliness-epidemic-is-more-lethal-than-smoking-heres-what-you-can-do-to-combat-isolation.html" target="_blank" rel="noopener noreferrer">smoking</a>. A lack of interaction within a community can cause social <a href="https://bigthink.com/in-their-own-words/how-religious-neighbors-are-better-neighbors" target="_self">problems</a>. It is even associated with changes in the <a href="https://bigthink.com/mind-brain/loneliness-brain" target="_self">brain</a>. While there is nothing wrong with wanting a little time to yourself, the inability to get the socialization that many people need is a real problem with real <a href="https://bigthink.com/mind-brain/brain-loneliness-hunger" target="_self">consequences</a>.</p>
The virus that broke the camel's back<iframe width="730" height="430" src="https://www.youtube.com/embed/Hp-L844-5k8" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe><p> A global loneliness pandemic existed before COVID-19, and the two working in tandem has been catastrophic. </p><p>Japanese society has always placed a value on solitude, often associating it with self-reliance, which makes dealing with the problem of excessive solitude more difficult. Before the pandemic, 16.1 percent of Japanese seniors reported having nobody to turn to in a time of need, the highest rate of any nation <a href="https://www.japantimes.co.jp/news/2021/02/21/national/japan-tackles-loneliness/" target="_blank" rel="noopener noreferrer">considered</a>. Seventeen percent of Japanese men surveyed in 2005 said that they "rarely or never spend time with friends, colleagues, or others in social groups." This was three times the average rate of other <a href="http://www.oecd.org/sdd/37964677.pdf" target="_blank" rel="noopener noreferrer">countries</a>. </p><p>American individualism also creates a fertile environment for isolation to grow. About a month before the pandemic started, nearly<a href="https://www.npr.org/sections/health-shots/2020/01/23/798676465/most-americans-are-lonely-and-our-workplace-culture-may-not-be-helping" target="_blank" rel="noopener noreferrer"> 3 in 5</a> Americans reported being lonely in a <a href="https://www.cigna.com/about-us/newsroom/studies-and-reports/combatting-loneliness/" target="_blank" rel="noopener noreferrer">report</a> issued by Cigna. This is a slight increase over previous studies, which had been pointing in the same direction for years. </p><p>In the United Kingdom, the problem prompted the creation of the Jo Cox Commission on Loneliness. The commission's <a href="https://www.ageuk.org.uk/globalassets/age-uk/documents/reports-and-publications/reports-and-briefings/active-communities/rb_dec17_jocox_commission_finalreport.pdf" target="_blank" rel="noopener noreferrer">final report </a>paints a stark picture of the U.K.'s situation in 2017, with millions of people from all parts of British society reporting feeling regular loneliness at a tremendous cost to personal health, society, and the economy.</p><p>The report called for a lead minister to address the problem at the national level, incorporating government action with the insights provided by volunteer organizations, businesses, the NHS, and other organizations on the crisis's front lines. Her Majesty's Government acted on the report and appointed the first Minister for Loneliness in <a href="https://time.com/5248016/tracey-crouch-uk-loneliness-minister/" target="_blank" rel="noopener noreferrer">2018</a>, <a href="https://en.wikipedia.org/wiki/Tracey_Crouch" target="_blank" rel="noopener noreferrer">Tracey Crouch</a>, and dedicated millions of pounds to battling the problem. </p><p>The distancing procedures necessitated by the COVID-19 epidemic saved many lives but exacerbated an existing problem of loneliness in many parts of the world. While the issue had received attention before, Japan's steps to address the situation suggest that people are now willing to treat it with the seriousness it deserves.</p><p>--</p><p><em>If you or a loved one are having suicidal thoughts, help is available. The suicide prevention hotline can be reached at 1-800-273-8255.</em></p>
Scientists use new methods to discover what's inside drug containers used by ancient Mayan people.
- Archaeologists used new methods to identify contents of Mayan drug containers.
- They were able to discover a non-tobacco plant that was mixed in by the smoking Mayans.
- The approach promises to open up new frontiers in the knowledge of substances ancient people consumed.
PARME staff archaeologists excavating a burial site at the Tamanache site, Mérida, Yucatan.
MIT professor Azra Akšamija creates works of cultural resilience in the face of social conflict.