Jim Spanfeller on How to Make a Forbes List
Question: What makes a good Forbes list?
Spanfeller: Well, I should say a lot of things I guess, right? There’s a wide variety of list and I think fundamentally people like list and so there are lists that would be outside the Forbes brand and there are lists that are inside the Forbes brand. So, it’s a good Forbes lists is something that’s inside the Forbes brand but also has a wide degree of interest. So, certainly rich people you know or US wealth list in our worldwide billionaire’s list and then individual country list who do quite well all around the world. But any if you’re getting into specific types of things you know, most expensive houses, most expensive city you live in sometimes negative list work, worst automobile of all time was a big list there for awhile and sometimes we… we’ll get a little bit of a little fun with it and we’ll do the highest earning cartoons or fictional characters. I said cartoons because Scrooge McDuck is usually the number one list on that list. And then we will do our top earning dead celebrities lists which we usually try to do on a Halloween, so that seems strangely appropriate.
Question: What is your methodology?
Spanfeller: We try to be very, very factual in how we do it. Obviously, when we get it to more humorous and whimsical for example fictional characters, there will in fact be a methodology behind it but that methodology is one that you know, sort of has a… but when they say in Pirates of the Caribbean, it’s kind of a lose guideline but other than that there’s very, very hard fast rules and before in fact for our celebrity lists and our rich lists, we have a very large staff working on those list all year around digging into individuals, digging into what they own, what stock they have, how the companies they’re invested with are doing and then other times where the list will be pulled out of either public place documents or census numbers or US government numbers or some other third party of some credible source who has issued metric in some way should be form.
The CEO describes how he creates those lists you love to read.
How a cataclysm worse than what killed the dinosaurs destroyed 90 percent of all life on Earth.
While the demise of the dinosaurs gets more attention as far as mass extinctions go, an even more disastrous event called "the Great Dying” or the “End-Permian Extinction” happened on Earth prior to that. Now scientists discovered how this cataclysm, which took place about 250 million years ago, managed to kill off more than 90 percent of all life on the planet.
A new study discovers the “liking gap” — the difference between how we view others we’re meeting for the first time, and the way we think they’re seeing us.
We tend to be defensive socially. When we meet new people, we’re often concerned with how we’re coming off. Our anxiety causes us to be so concerned with the impression we’re creating that we fail to notice that the same is true of the other person as well. A new study led by Erica J. Boothby, published on September 5 in Psychological Science, reveals how people tend to like us more in first encounters than we’d ever suspect.
Using advanced laser technology, scientists at NASA will track global changes in ice with greater accuracy.
Leaving from Vandenberg Air Force base in California this coming Saturday, at 8:46 a.m. ET, the Ice, Cloud, and Land Elevation Satellite-2 — or, the "ICESat-2" — is perched atop a United Launch Alliance Delta II rocket, and when it assumes its orbit, it will study ice layers at Earth's poles, using its only payload, the Advance Topographic Laser Altimeter System (ATLAS).
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.