How to keep your audience engaged

Tips on telling human stories that audiences want to hear from start to finish.

SEBASTIAN JUNGER: So I'm a journalist. I've been a journalist my whole life. And that means that when you write something the first step is to gather information about it. And you start gathering information because you have an idea about how the world works and you want to pursue that idea and see if, in fact, that's true. The first thing that you have to do is be prepared to give up that idea and understand the world in a different way that you hadn't anticipated. Someone once asked me what the definition of a journalist is and the best I could come up with but I think it's a pretty good definition is a journalist is someone who's willing to disappoint themselves with the truth. So you gather your information and you gather your stacks of studies and research and transcripts of interviews you've done. You've talked to everyone you can think of. And then you start to organize it in your mind.

You start to map out this world that you've researched in a way that has a kind of internal coherence. And not only an internal coherence but a kind of narrative trajectory. Every piece of journalism has a narrative arc. The narrative arc is integral to any human storytelling. It's been around surely since the Stone Age, since the invention of language. You have to make use of that in telling a long form journalistic story or people just won't stay with you. Then once I have all of that together I ignore everything. I choose the scene that I'm opening my book or my story with. It's got to be a compelling scene. It's got to be a scene that I can't wait to describe because it's so intense. It's so amazing. Like I can't wait to get my hands on it and put words to it. If you don't feel that way about the scene that you're writing people aren't going to feel that way about reading it. And then they're not going to finish your book.

And I just sit with that scene and it may be something I experienced personally or it may be something that I reported on and found out about that happened to other people. And I sit with that and I try to describe it in sort of – I try to think like a cinematographer. I basically say to myself if this were the opening of a movie what would the camera be looking at? What would the camera be lingering on? What would it pan to? Where would it zoom in? What would we want to see on the screen? And then I'm off and running and then you start to put in the more hard core research and then you never want to be in that hard core research place for too many pages because you'll lose people and then you have to cut out to another scene that tells a kind of human story and you just keep toggling back and forth between sort of making people eat their spinach as it were. Take in this information that they need to know but maybe it's a little tough going. You toggle back and forth between that and the sort of human stories that are amazing but if they're not supported by evidence and by data and information they lose their credibility. You just keep toggling back and forth hoping to get the right mix and hoping to keep people with you until the very end of the book.

Writing is such a – it's like religion or something. It's such a big sprawling complex weird topic that it's hard to come up with rules about it. It's hard to give advice. It's like marriage advice or something like what works in one marriage doesn't necessarily work in another. Writing is a little bit like that. I think mostly you as a writer have to feel like you're not important. Like the work that you're doing isn't about you. If your book is a bestseller you were a servant of that information. It doesn't exist to serve you. You served it. Maybe it brought you along for the ride and you became a well-known writer, well that's great. But you have to really keep in mind that you're the least important thing in the whole equation. The readers are the most important. The stories themselves are the most important. And you're just the messenger. And God forbid you get any of that reversed.

  • The most important part of being a writer is feeling that you're not important and that the work you're doing is not about you.
  • "A journalist is someone who is willing to disappoint themselves with the truth."
  • Every piece of journalism has a narrative arc, and that arc is integral to any human storytelling.

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