Why we start emotionally charged fights, and how to rise above them

How do we move from 'ego' to 'we go'?

So look, we all experience emotionally charged conflicts: whether it’s in the workplace, whether it’s a colleague, whether it’s at home with a spouse, whether it’s even in our country dealing with political issues. 

The challenge is how do we deal with it most effectively? And my sense is that most people come in with like the quick-fix answer, the rational approaches. “Just listen a little bit more. Talk a little bit less.” And that’s useful but that’s not enough. 

Beneath rationality is this other layer to the conflict which is the emotional layer. 

You’re starting to get angry. Your colleague is starting to get angry and things start to fester. But even that is not the fundamental force driving us in conflict. What’s the core? It’s identity. 

At the end of the day what tends to fuel our emotions in a conflict is a threat to who we are and what we stand for. And the moment I threaten what you deeply care about all of a sudden now we have a real emotionally charged conflict. 

So the moment your identity feels threatened all of a sudden you fall prey to a very dangerous mindset that I call the tribes effect. This is an “us versus them” mindset. You could be in a conflict with somebody you love – your mother, your kid – but the moment you get into this mindset it becomes Me versus You, Us versus Them. Think about a conflict in your own life. There are three basic characteristics to this tribal mentality. 

One, it’s adversarial. It is Me versus You. 

Two, it’s self-righteous. I believe I am right and legitimate in my perspective and I believe you are wrong and crazy. 

And element number three: this tribes effect, it is a closed system. So I will argue and defend my perspective to no ends but I am going to close my ears to your perspective. This is the tribes effect. We fall into it in the family dynamic and unfortunately just as true national dynamics, international dynamics, we see the polarizations there.

Once you attach to a tribe something strange happens. No longer is content as important, the substance of the arguments, the policies. That is important, but at the end of the day, the most important element in terms of being a part of the tribe is the loyalty. Loyalty to the tribe. And the most serious, and the most serious offense that you can commit against your own tribe is to betray that tribe’s trust, its loyalty, its essence. It’s to go against the tribe in some way. 

You look at the United States right now. There are these huge political divides. You see the Democrat tribe or tribes. You see the Republican tribes as well. And it’s very difficult for either side to even say, “I understand what you’re saying.” Because some on the inside of each side are going to say, “Oh, they’re betraying our tribe.” 

And the moment betraying the tribe, that’s a taboo. If I break a taboo I can suffer social punishment. I’m going to be ex-communicated. I’m going to be ridiculed or worse. That’s the challenge of our tribalistic world that we’re in right now. 

So you could have somebody in Trumpville or Clintonville who totally is getting hammered by—let’s say in the Trump part—who’s totally going to get hammered by its changes to healthcare. But they’re still in that camp because they’re part of the tribe. Recognizing that identity is critical; it sort of opens our eyes to what might be going on in the world around us and in our communities around us. 

Let’s think about some of the issues that are in the public sphere. Abortion, healthcare, taxes, security of the country; All of these issues hit right to the core of our identity, who we are and what we stand for. And the moment I feel that any of those elements is threatened, now I move toward the tribes effect. Now I want to move toward being with a group of people like myself who are going to protect me and my interests from becoming trampled on. 

And a powerful tool you can do is to emphasize the us, the two of us. Moving from ego to “we-go”, you know, "there we go." And it’s a big difference. 

Watching conflict situations I’ve noticed something interesting. You know at first people are battling it out. My perspective versus yours, and all of the energy is moving toward my ego and my perspective versus your ego and your perspective. 

When you start to see the transition what starts to happen is that each side recognizes there’s also an us. There’s me and there’s you, but there’s also the space between us that we are creating together. 

And the more you can emphasize the “us,” the more you can move toward real reconciliation with the two of you moving toward some cooperative and sustainable outcome. 

I mean looking at the rhetoric in the United States right now there’s so much divisive rhetoric. Where are the voices of “us”, the United States of America? And the more you get those kinds of voices the more you can start to in a sense overpower the us versus them thinking. 

We’re not trying to overpower the ideas that the people have behind their us-versus-them thinking. We’re trying to overpower that adversarial mindset.

 

It's no surprise that we are in a pretty turbulent time in terms of a political divide. With Democrats and Republicans at each other's throats both in congress and in American streets, it appears that both sides have gone tribal. And by tribal — Dan Shapiro notes — we're often overlooking that the other side are human beings just like us. Shaprio suggests we move beyond the tribal mentality and try and understand the collective "us" that America still is under all this hubris. Shapiro goes on to say that because we hold these opinions so deep—be they about abortion or healthcare or what have you—our brains see any threat to these notions as threats to us as a person. When half the country feels one way about an issue with no perceived common ground in the middle, we revert back to these tribal instincts. And it can do a lot of damage to societies if this cultural dissonance is left unchecked.

Such big change won't happen overnight. But the sooner we recognize the perceived "other side" as just like us, then we can move beyond these political squabbles and work together towards a greater good.


Dan Shapiro's latest book is Negotiating the Nonnegotiable: How to Resolve Your Most Emotionally Charged Conflicts.

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  • Facebook and Instagram users have been inundated with misleading ads about medication that prevents the transmission of HIV (PrEP), such as Truvada.
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  • Unregulated "surveillance capitalism" commodifies people's personal information and makes them vulnerable to sometimes misleading ads.

LGBT groups are saying that Facebook is endangering lives by advertising misleading medical information pertaining to HIV patients.

The tech giant's laissez-faire ad policy has already been accused of threatening democracy by providing a platform for false political ads, and now policy could be fostering a major public-health concern.

LGBT groups take on Facebook’s ad policy

According to LGBT advocates, for the past six months Facebook and Instagram users have been inundated with misleading ads about medication that prevents the transmission of HIV (PrEP), such as Truvada. The ads, which The Washington Post reports appear to have been purchased by personal-injury lawyers, claim that these medications threaten patients with serious side effects. According to LGBT organizations led by GLAAD, the ads have left some patients who are potentially at risk of contracting HIV scared to take preventative drugs, even though health officials and federal regulators say the drugs are safe.

LGBT groups like GLAAD, which regularly advises Facebook on LGBT issues, reached out to the company to have the ads taken down, saying they are false. Yet, the tech titan has refused to remove the content claiming that the ads fall within the parameters of its policy. Facebook spokeswoman Devon Kearns told The Post that the ads had not been rated false by independent fact-checkers, which include the Associated Press. But others are saying that Facebook's controversial approach to ads is creating a public-health crisis.

In an open letter to Facebook sent on Monday, GLAAD joined over 50 well-known LGBTQ groups including the Human Rights Campaign, the American Academy of HIV Medicine and the National Coalition for LGBT Health to publicly condemn the company for putting "real people's lives in imminent danger" by "convincing at-risk individuals to avoid PrEP, invariably leading to avoidable HIV infections."

What Facebook’s policy risks 

Of course, this is not the first time Facebook's policy has faced scrutiny when it comes to false or ambiguous information in its ads. Social media has been both a catalyst and conduit for the rapid-fire spread of misinformation to the world wide web. As lawmakers struggle to enforce order to cyberspace and its creations, Facebook has become a symbol of the threat the internet poses to our institutions and to public safety. For example, the company has refused to take down 2020 election ads, largely funded by the Trump campaign, that spew false information. For this reason, Facebook and other social media platforms present a serious risk to a fundamental necessity of American democracy, public access to truth.

But this latest scandal underlines how the misconstrued information that plagues the web can infect other, more intimate aspects of American lives. Facebook's handling of paid-for claims about the potential health risks of taking Truvada and other HIV medications threatens lives.

"Almost immediately we started hearing reports from front-line PrEP prescribers, clinics and public health officials around the country, saying we're beginning to hear from potential clients that they're scared of trying Truvada because they're seeing all these ads on their Facebook and Instagram feeds," said Peter Staley, a long-time AIDS activist who works with the PrEP4All Collaboration, to The Post.

Unregulated Surveillance Capitalism

To be fair, the distinction between true and false information can be muddy territory. Personal injury lawyers who represent HIV patients claim that the numbers show that the potential risks of medications such as Turvada and others that contain the ingredient antiretroviral tenofovir may exist. This is particularly of note when the medication is used as a treatment for those that already have HIV rather than prevention for those that do not. But the life-saving potential of the HIV medications are unequivocally real. The problem, as some LGBT advocates are claiming, is that the ads lacked vital nuance.

It also should be pointed out that Facebook has taken action against anti-vaccine content and other ads that pose threats to users. Still, the company's dubious policies clearly pose a big problem, and it has shown no signs of adjusting. But perhaps the underlying issue is the failure to regulate what social psychologist Shoshana Zuboff calls "surveillance capitalism" by which people's experiences, personal information, and characteristics become commodities. In this case, paid-for personal-injury legal ads that target users with certain, undisclosed characteristics. It's been said that you should be wary of what you get for free, because it means you've become the product. Facebook, after all, is a business with an end goal to maximize profits.

But why does a company have this kind of power over our lives? Americans and their legislators are ensnared in an existential predicament. Figure out how to regulate Facebook and be accused with endangering free speech, or leave the cyber business alone and risk the public's health going up for sale along with its government.