Shideh Sedgh Bina is a founding partner of Insigniam and the editor-in-chief of IQ Insigniam Quarterly®. Responsible for the firm’s business development and marketing, Shideh has over 30 years of experience in management and consulting. She possesses expertise in working with CEOs and other C-suite executives to generate and execute enterprise-wide transformation in an array of industries, such as health care delivery, life-sciences, retail, media, and fast-moving consumer goods. She holds a B.S. in Economics from The Wharton School at the University of Pennsylvania.