Make a Little, Sell a Little: Let Creative People Prove Their Ideas Are Great

When large organizations bring in creative people they often want the outputs or the products of creative people, but are intolerant of the way the creative people operate.

When large organizations bring in creative people they often want the outputs or the products of creative people, but are intolerant of the way the creative people operate.

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Two Ways of Thinking that Are Essential for Modern Business

Analytical thinking is not so hot at creating something that does not now exist. Intuitive thinking is not so hot at keeping the trains running. And so you need a combination of those two things. 

 

Design thinking to me is the productive combination of two very different forms of thinking.  One is analytical thinking, which uses inductive and deductive logic to crunch the numbers and analyze the past, to understand patterns in the past, to help us see what might happen in the future.

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Videos

Roger Martin, Dean of the Rotman School of Management in Toronto, on the power of changing the way you think.

Videos

It’s simply not inspiring to tell a millennial, "You’re coming to our company. You know what our company’s goal is? To maximize shareholder value," says Roger Martin, Dean of the Rotman School of Management.