Rules, whether they're visible or invisible, govern our behavior every day.
Different groups have different rules, and have different views on how strict those rules are.
Powerful and dominant social groups have more flexible rules where obeisance is less mandatory.
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Michele Gelfand is a Distinguished University Professor at the University of Maryland, College Park. Gelfand uses field, experimental, computational, and neuroscience methods to understand the evolution of culture--as well as its multilevel consequences for human groups.