We all live by society's invisible rules but for some groups, these rules are tighter than for others, says psychologist Michele Gelfand.
- Rules, whether they're visible or invisible, govern our behavior every day.
- Different groups have different rules, and have different views on how strict those rules are.
- Powerful and dominant social groups have more flexible rules where obeisance is less mandatory.
Michele Gelfand is a Distinguished University Professor at the University of Maryland, College Park. Gelfand uses field, experimental, computational, and neuroscience methods to understand the evolution of culture--as well as its multilevel consequences for human groups.