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How to Succeed in Small Business: Barbara Corcoran’s Playbook for Emerging Entrepreneurs

Barbara Corcoran: Build a Powerful Brand

Barbara Corcoran learned early the value of building a powerful brand. In this lesson she teaches you shortcuts for standing out amidst the noise in your industry.

Barbara Corcoran: Attract Investors

Barbara Corcoran, one of the investors on ABC’s “Shark Tank” show, hears tons of pitches from eager, ambitious entrepreneurs every season. But which ones are strong enough to earn her backing? In this lesson for small business owners looking to grow, Corcoran explains how to prepare a convincing pitch for potential investors — and which red flags to avoid.

Barbara Corcoran: Build Your Sales Team

In this lesson, learn Barbara Corcoran’s counter-intuitive strategies for recruiting and maintaining top talent on your sales force. By the end of it, you’ll have a deeper understanding of the no-nonsense approach that enabled her to turn $1,000 into a billion dollar business.

Barbara Corcoran: Expand in Bad Times

In this lesson, real estate mogul Barbara Corcoran explains why the best time to expand your business is when economic times are tough. It’s the perfect moment, she says, to lower overhead and payroll costs.


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