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Technology & Innovation

Do Prada Knockoffs Make You Evil?

Just in time for New York’s fashion week, Dan Ariely, the Duke Behavioral Economics professor and author of Predictably Irrational, sent Big Think a video on how fake designer sunglasses turn people into liars.  Okay, maybe he doesn’t go that far, but he relates a study about how getting involved in petty acts of dishonesty – like sporting knockoff fashion – makes people more likely to commit more serious acts of fraud.  Check out the video after the jump. 


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