prototyping

Writers, filmmakers, and mythologizing biographers tend to imagine innovation originates with a lone genius who has “the spark,” that light-bulb moment when the path from inspiration to world-altering invention reveals […]

The notion of brainstorming can sometimes elicit eye-rolls – usually because it’s fundamentally misunderstood. Apple alumnus and Stanford Executive Director of Design, Bill Burnett, says we’re only scratching the surface of its potential.