Sometimes the best strategy is to think completely outside the box. Or not have a strategy at all.
If you want to win, it's best to think crazy like a fox. Nobody knows this better than Kevin Zollman — a nationally recognized expert in game theory and associate professor of philosophy at Carnegie Mellon University — who suggests that perhaps the best way to get ahead of your opponent is to think completely counterintuitively. This works especially well in poker, where breaking the flow (say, bluffing when you have nothing) can keep your foes from guessing your next move. A little dose of crazy goes a long way. Zollman is the co-author of The Game Theorist's Guide to Parenting: How the Science of Strategic Thinking Can Help You Deal with the Toughest Negotiators You Know — Your Kids, with Paul Raeburn.