Did decentralizing top-down media control bring us any closer to the truth-topia we were hoping for?
The church was the first news magnate, says tech entrepreneur Oliver Luckett. It was a top-down centralized network where just few people could access the word of God, and would disseminate that information to the masses. Centuries later another top-down network emerged: print and later television media boomed and set the agenda, relaying information with authority from just a handful of networks. Today’s communication system has a different architecture: it’s holonic, says Luckett, or horizontally disseminated – everyone with a signal and a device can produce, contribute, dispute and report news. So in which system are we better off? Are we any closer to the truth now than we were then? Luckett contends that human emotion has become the editor-in-chief of today’s news, and that to steer us away from misinformation, fake news, and opinion masquerading as fact, it will require a concerted effort in social responsibility – something that we may not be capable of en masse. Oliver Luckett and Michael J. Casey's book is The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life.