ads High Culture Is Your Life Really Yours? How ‘The Attention Merchants’ Got Inside Our Heads “My Experience is What I Agree to Pay Attention to,” said psychologist William James. And therein lies the problem and danger of advertising: we don’t always agree or choose to pay attention, but it shapes our life experience irrevocably. ▸ 9 min — with Tim Wu Neuropsych Netflix is saving kids’ brains, one non-commercial break at a time Want five or six extra days every year? Easy – choose streaming over network TV. Adults are sacrificing 130 hours, and kids 150 hours, to ads annually when they watch commercial programming.