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Trend Analysis
Why the most enduring organizations stop chasing trends and start designing systems that prioritize people over processes.
People around the world, mostly Generation Z, are obsessed with the look and feel of gothic, elitist universities. Why?
Someone breaks into a mailbox that stores letters waiting to be sent and grabs some of them in hopes they’ll contain a check that’s been filled in. That's just the start.
Humans seemingly have opposing desires to fit in and to be unique. The interplay between these might drive the evolution of fads.