Reputation Management

Reputation Management

Person seated, using a smartphone to browse social media, with a focus on their hands and the device over a handbag, inside a room with striped carpeting.
Smart CEOs can harness authenticity and humanity on socials — but one slip can spell disaster. Here’s a strategic plan.
a group of men standing on top of a wooden structure.
Most people care what others think of them. In many situations, that can be leveraged for the common good.
Many of the furniture giant’s products are named after Swedish locations. Not everyone is happy about that.