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Marketing Strategy
Lew Frankfort — Chairman Emeritus of Coach, Inc. — reveals the surest way for a brand to stand the test of time.
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Derek Thompson, senior editor at The Atlantic, emphasizes that product success hinges not just on quality, but also on consumer perception, including novelty, appeal, and targeting the right audience.
Gary Vaynerchuk, CEO of VaynerMedia, explains how to find branding success by making "boulders" out of "pebbles."
Big Think talks to Konrad Feldman — founder of advertising tech innovator Quantcast.
Aragon AI CEO Wesley Tian tells Big Think Business how he took his company from initial conception, through acceleration, to the scaling phase.
The Shirky Principle states that "institutions will try to preserve the problem to which they are the solution."
You’ve probably noticed that most retailers use prices ending in 99. That’s intentional.
Million Stories
For decades, cinemas have earned more from concessions than ticket sales. But can their current business model survive in the streaming age?
Million Stories
It’s all about salesmanship.
Americans on average consumed about 58 pounds of beef and veal in 2019 – compared with a global average of 14 pounds.
In America, Cup Noodles has succeeded by hiding its Japanese roots.
The metaverse has the potential to be revolutionary, for both good and bad. Here is how we can maximize the former and prevent the latter.