In a world overwhelmed by confident yet often misleading claims, research professor Alex Edmans emphasizes the importance of critical thinking and informed decision-making to combat misinformation and enhance our freedom.

Alex Edmans, professor of finance at the London Business School, warns us to be mindful of the incentives surrounding misinformation — including our desire to believe it.

“People will claim that something is rigorous because it's by an authority figure or it's written in a book. But anyone can write a book.”

Your very own "Conspiracy Detection Kit."