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Book cover featuring Phil Gilbert’s “Irresistible Change,” with the subtitle “A Blueprint for Earning Buy-In and Breakout Success,” set against a black background with bold red and gray blocks.
Business
How to land “the emotional why” of company change
The greatest companies navigate change at speed and make it stick at scale. Here’s how IBM started that journey in 2012.
Phil Gilbert
Book cover for "Bag Man" by Lew Frankfort, featuring a brown leather Coach handbag against a blue background with Lew Frankfort’s name in bold white text.
Business
How one key obsession can build and drive a legacy brand
Lew Frankfort — Chairman Emeritus of Coach, Inc. — reveals the surest way for a brand to stand the test of time.
Lew Frankfort
Black and white portrait of David Aaker, an older man in a suit and glasses, centered between artistic backgrounds of a handshake, grid, and abstract curved lines.
Business
The David Aaker interview: “Trust is vital and fragile”
The marketing guru outlines the current state of brand-building — and highlights four outstanding opportunities for the immediate future.
Mike Hodgkinson
A hand holds a tablet displaying a fluctuating green stock market graph, capturing the attention of day traders with its dynamic curves and axis lines in the background.
Business
How to “day trade” attention: 5 key digital branding strategies
Gary Vaynerchuk, CEO of VaynerMedia, explains how to find branding success by making "boulders" out of "pebbles."
Big Think+
A man with short gray hair and a serious expression is looking directly at the camera, wearing a blue shirt against a plain background.
6mins
The Big Think Interview
How to make unreasonable hospitality your cutting edge advantage
Will Guidara, owner of iconic restaurants such as Eleven Madison Park, explains how hospitality is the number one thing that can help your business truly succeed.
Will Guidara
A middle-aged man with short dark hair, wearing a light blue denim AI shirt, smiling at the camera against a plain light background.
Business
How Levi’s stitched AI into its iconic jeans
Former Levi Strauss & Co. CEO Chip Bergh revitalized the brand with a visionary innovation plan.
Steve Wunker
Person seated, using a smartphone to browse social media, with a focus on their hands and the device over a handbag, inside a room with striped carpeting.
Business
Post like a maestro: Social media comms for leaders
Smart CEOs can harness authenticity and humanity on socials — but one slip can spell disaster. Here’s a strategic plan.
Tim Cooper
personal branding
The Learning Curve
Don’t fall into the personal brand trap
Brands manufacture meaning through consensus; people must strive to create their own.
Kevin Dickinson
the power of branding
6mins
Latest Videos
10,000 years of branding explained in 6 minutes
Branding isn’t buzz — we’ve been doing it for thousands of years.
Debbie Millman
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