Brand Building

Brand Building

A man, identified as Andrew Gazdecki, wears a dark hoodie with “Acquire” printed on it, standing against a beige background with multi-colored shadows behind him.
Andrew Gazdecki — the founder and CEO of Acquire.com — explores the skillsets and pitfalls of selling a business. And why it’s often crucial to start all over again.
Black and white portrait of David Aaker, an older man in a suit and glasses, centered between artistic backgrounds of a handshake, grid, and abstract curved lines.
The marketing guru outlines the current state of brand-building — and highlights four outstanding opportunities for the immediate future.
A badass CEO smiling in front of a blue background.
Former President and CEO of Celebrity Cruises, Lisa Lutoff-Perlo, unpacks the leadership strategy behind her success.