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Are you wearing deodorant while sheltering at home?
Humans are woefully unaware of their olfactory sense. That's the reality we've been sold.
- Scent provides valuable information about personality traits and attractiveness.
- Since the 1920s, companies have made us anxious about our odor in order to sell us their products.
- Our disdain of personal smell is related to our fear of aging and death.
With so many of our regular habits upended over the past six weeks, I held an informal poll on my social media channels asking who had quit wearing deodorant. As you can imagine, responses were varied. Some people include deodorant along with make-up as part of the "stay sane by keeping to your routine" routine. Others admitted they haven't showered in days. A few people stopped and then started because they offended themselves. Of course, living with others requires a different set of responsibilities.
While this might strike some as an odd question, deodorizing is a relatively new phenomenon. Cultures have long had various cleansing rituals, yet often they only dealt with parts of the body viewable outside of their clothing. Myths long persisted about the validity of soap. In fact, it was believed that cleaning your skin led to disease.
Religions often seek to differentiate themselves from the pack. Whereas ritualistic cleaning has long been part of Judaism and Islam, early Christians strove for alousia, "the state of being unwashed," writes Canadian author Katherine Ashenburg in "The Dirt on Clean: An Unsanitized History." Calling someone of another race, religion, or caste "dirty" is an insult. For many centuries, this was particularly true of Christians—a goal, not a bad habit.
Ashenburg's book has been in my wife's library for years. She only recently read it as the hand washing furor began, prompting me to follow suit. While the hands and sometimes face (though not teeth—Americans still reign in super-white enamel) have long been washed, Ashenburg notes that medieval Christians believed that "blocked pores…sealed the body off from infection." Beyond baptism, many never bathed once in their entire lifetimes.
While Ashenburg's book is filled with historical factoids—Napoleon implored Josephine not to wash for a day before his return so he could drink in her scent—in the last two chapters she focuses on the flip side of cleanliness: how marketing has made us mad about purity.
Dr. Stuart Firestein: The Limits of Our Sense of Smell
Ashenburg's book begins in the Roman bathhouses. She traces cleanliness rituals throughout time in that context. With the introduction of germ theory, it slowly dawned on Europeans and Americans—while the book is global, she mostly focuses on these geographical regions—that blocked pores were not doing much good in keeping disease away. As the Age of Industry commenced, workers packed into warehouses and on shipping docks began noticing their co-workers' scents. A new industry was born.
Two, in fact. As Ashenburg writes, "toilet soap and advertising grew up together." Both had long existed, but with the introduction of germ theory into the popular vernacular, these strange bedfellows united. The race to sell began. As everyone now knows, if you can corner a new market, you'll make bank.
Such was the case when Lambert Pharmaceutical's president, Gerald Lambert, picked out "halitosis" from his chemists' list. He wanted to aggressively market one of his company's oral antiseptics. For the next five years, Listerine's ads were devoted to defining halitosis, telling prospective customers that failed job offers and divorce are due to bad breath. The ploy worked. In 1921, Listerine brought in $115,000 in sales. Seven years later it topped $8 million.
Around the same time, a copywriter named James Webb pumped out ads for his employer, J. Walter Thompson, claiming that women's armpits stunk. He lost a lot of dates. Yet within a year of that campaign, his client, Odorono—say it aloud—watched their profits increase by 112 percent. As Ashenburg writes,
"The success of the Odorono ad and the deluge of deodorant advertisements that followed say much about the decade's willingness to broach taboo subjects and its growing intolerance of secretions and smells."
Associate Brand Director of P&G's Secret Deodorant Sara Saunders speaks onstage during The 2020 MAKERS Conference on February 11, 2020 in Los Angeles, California.
Photo by Emma McIntyre/Getty Images for MAKERS
By 1932, the American author, Sophia Hadida, made a big splash with her book on manners. She coined a new term, Body Odor, which has been embraced as B.O. ever since. An entire market opened up for deodorants, soaps, perfumes, and men's and women's grooming products, all designed to maximize profit thanks to our growing anxiety.
Which is why I asked that question on social media. Among animals, humans have a woefully poor sense of smell. As bipeds, we began relying on sight and touch while neglecting our olfactory skills. As such, we've evolved with 20 million smell receptors. Not bad, until you consider that your dog has 11 times that number. Smell still guides our life in many ways, including the lovers we choose and the business partners we trust.
This is a different sensibility than the marketing blitz that began a century ago. Smell informs. Disguising or erasing your scent does the opposite. Thanks to the anxiety peddled by companies pushing their products, we've decided it's better to remain ignorant. With that, we've lost a lot of data about our world.
Aging is one particularly problematic smell to some. Researchers have long worked on ridding us of this burden. Yet aging shouldn't be seen as a burden. In fact, the insane idea that sacrificing our eldest for the sake of the economy is good stems from a longtime existential distress regarding aging and death. Our smell changes as we age, sure, which is called biology. It's useful information, such as assessing personality traits and detecting immune system capabilities.
While everyone smells, women have been especially affected by this marketing phenomenon. Women generally have a better olfactory sense than men, but that comes at a cost. For example, Ashenburg writes that the sexual revolution of the sixties was especially confusing thanks to an advertising rush of feminine hygiene products.
"Sex is natural and wonderful, but the 'natural you' needs to be sprayed to be wonderful. Sex is natural and wonderful, but it leaves a woman in urgent need of washing, powdering, spraying, and douching. Sex is natural and wonderful, but it means that you can be rejected on the most intimate level."
There is no easy response to this dilemma. Sitting next to someone of a particular odor on a plane is not enjoyable. Social mores still matter. But we have to wonder why we cover up or disguise our scent so often. It provides valuable information, but more importantly, it's who we are.
- The Importance of Olfaction Beyond Smell - Big Think ›
- People with a keener sense of smell find sex more pleasant and, if ... ›
- A new perfume can help you smell like an astronaut - Big Think ›
The COVID-19 pandemic is making health disparities in the United States crystal clear. It is a clarion call for health care systems to double their efforts in vulnerable communities.
- The COVID-19 pandemic has exacerbated America's health disparities, widening the divide between the haves and have nots.
- Studies show disparities in wealth, race, and online access have disproportionately harmed underserved U.S. communities during the pandemic.
- To begin curing this social aliment, health systems like Northwell Health are establishing relationships of trust in these communities so that the post-COVID world looks different than the pre-COVID one.
COVID-19 deepens U.S. health disparities<p>Communities on the pernicious side of America's health disparities have their unique histories, environments, and social structures. They are spread across the United States, but they all have one thing in common.</p><p>"There is one common divide in American communities, and that is poverty," said <a href="https://www.northwell.edu/about/leadership/debbie-salas-lopez" target="_blank">Debbie Salas-Lopez, MD, MPH</a>, senior vice president of community and population health at Northwell Health. "That is the undercurrent that manifests poor health, poor health outcomes, or poor health prognoses for future wellbeing."</p><p>Social determinants have far-reaching effects on health, and poor communities have unfavorable social determinants. To pick one of many examples, <a href="https://www.npr.org/2020/09/27/913612554/a-crisis-within-a-crisis-food-insecurity-and-covid-19" target="_blank" rel="noopener noreferrer">food insecurity</a> reduces access to quality food, leading to poor health and communal endemics of chronic medical conditions. The U.S. Centers for Disease Control and Prevention has identified some of these conditions, such as obesity and Type 2 diabetes, as increasing the risk of developing a severe case of coronavirus.</p><p>The pandemic didn't create poverty or food insecurity, but it exacerbated both, and the results have been catastrophic. A study published this summer in the <em><a href="https://link.springer.com/article/10.1007/s11606-020-05971-3" target="_blank">Journal of General Internal Medicine</a></em> suggested that "social factors such as income inequality may explain why some parts of the USA are hit harder by the COVID-19 pandemic than others."</p><p>That's not to say better-off families in the U.S. weren't harmed. A <a href="https://voxeu.org/article/poverty-inequality-and-covid-19-us" target="_blank" rel="noopener noreferrer">paper from the Centre for Economic Policy Research</a> noted that families in counties with a higher median income experienced adjustment costs associated with the pandemic—for example, lowering income-earning interactions to align with social distancing policies. However, the paper found that the costs of social distancing were much greater for poorer families, who cannot easily alter their living circumstances, which often include more individuals living in one home and a reliance on mass transit to reach work and grocery stores. They are also disproportionately represented in essential jobs, such as retail, transportation, and health care, where maintaining physical distance can be all but impossible.</p><p>The paper also cited a positive correlation between higher income inequality and higher rates of coronavirus infection. "Our interpretation is that poorer people are less able to protect themselves, which leads them to different choices—they face a steeper trade-off between their health and their economic welfare in the context of the threats posed by COVID-19," the authors wrote.</p><p>"There are so many pandemics that this pandemic has exacerbated," Dr. Salas-Lopez noted.</p><p>One example is the health-wealth gap. The mental stressors of maintaining a low socioeconomic status, especially in the face of extreme affluence, can have a physically degrading impact on health. <a href="https://www.scientificamerican.com/index.cfm/_api/render/file/?method=inline&fileID=123ECD96-EF81-46F6-983D2AE9A45FA354" target="_blank" rel="noopener noreferrer">Writing on this gap</a>, Robert Sapolsky, professor of biology and neurology at Stanford University, notes that socioeconomic stressors can increase blood pressure, reduce insulin response, increase chronic inflammation, and impair the prefrontal cortex and other brain functions through anxiety, depression, and cognitive load. </p><p>"Thus, from the macro level of entire body systems to the micro level of individual chromosomes, poverty finds a way to produce wear and tear," Sapolsky writes. "It is outrageous that if children are born into the wrong family, they will be predisposed toward poor health by the time they start to learn the alphabet."</p>Research on the economic and mental health fallout of COVID-19 is showing two things: That unemployment is hitting <a href="https://www.pewsocialtrends.org/2020/09/24/economic-fallout-from-covid-19-continues-to-hit-lower-income-americans-the-hardest/" target="_blank" rel="noopener noreferrer">low-income and young Americans</a> most during the pandemic, potentially widening the health-wealth gap further; and that the pandemic not only exacerbates mental health stressors, but is doing so at clinically relevant levels. As <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7413844/" target="_blank" rel="noopener noreferrer">the authors of one review</a> wrote, the pandemic's effects on mental health is itself an international public health priority.
Working to close the health gap<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDc5MDk1MS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYxNTYyMzQzMn0.KSFpXH7yHYrfVPtfgcxZqAHHYzCnC2bFxwSrJqBbH4I/img.jpg?width=980" id="b40e2" class="rm-shortcode" data-rm-shortcode-id="1b9035370ab7b02a0dc00758e494412b" data-rm-shortcode-name="rebelmouse-image" />
Northwell Health coronavirus testing center at Greater Springfield Community Church.
Credit: Northwell Health<p>Novel coronavirus may spread and infect indiscriminately, but pre-existing conditions, environmental stressors, and a lack of access to care and resources increase the risk of infection. These social determinants make the pandemic more dangerous, and erode communities' and families' abilities to heal from health crises that pre-date the pandemic.</p><p>How do we eliminate these divides? Dr. Salas-Lopez says the first step is recognition. "We have to open our eyes to see the suffering around us," she said. "Northwell has not shied away from that."</p><p>"We are steadfast in improving health outcomes for our vulnerable and underrepresented communities that have suffered because of the prevalence of chronic disease, a problem that led to the disproportionately higher death rate among African-Americans and Latinos during the COVID-19 pandemic," said Michael Dowling, Northwell's president and CEO. "We are committed to using every tool at our disposal—as a provider of health care, employer, purchaser and investor—to combat disparities and ensure the <a href="https://www.northwell.edu/education-and-resources/community-engagement/center-for-equity-of-care" target="_blank" rel="noopener noreferrer">equity of care</a> that everyone deserves." </p><p>With the need recognized, Dr. Salas-Lopez calls for health care systems to travel upstream and be proactive in those hard-hit communities. This requires health care systems to play a strong role, but not a unilateral one. They must build <a href="https://www.northwell.edu/news/insights/faith-based-leaders-are-the-key-to-improving-community-health" target="_blank" rel="noopener noreferrer">partnerships with leaders in those communities</a> and utilize those to ensure relationships last beyond the current crisis. </p><p>"We must meet with community leaders and talk to them to get their perspective on what they believe the community needs are and should be for the future. Together, we can co-create a plan to measurably improve [community] health and also to be ready for whatever comes next," she said.</p><p>Northwell has built relationships with local faith-based and community organizations in underserved communities of color. Those partnerships enabled Northwell to test more than 65,000 people across the metro New York region. The health system also offered education on coronavirus and precautions to curb its spread.</p><p>These initiatives began the process of building trust—trust that Northwell has counted on to return to these communities to administer flu vaccines to prepare for what experts fear may be a difficult flu season.</p><p>While Northwell has begun building bridges across the divides of the New York area, much will still need to be done to cure U.S. health care overall. There is hope that the COVID pandemic will awaken us to the deep disparities in the US.</p><p>"COVID has changed our world. We have to seize this opportunity, this pandemic, this crisis to do better," Dr. Salas-Lopez said. "Provide better care. Provide better health. Be better partners. Be better community citizens. And treat each other with respect and dignity.</p><p>"We need to find ways to unify this country because we're all human beings. We're all created equal, and we believe that health is one of those important rights."</p>
Astronomers spot an object heading into Earth orbit.
Minimoons<p>Scientists have confirmed just two prior minimoons. One was <a href="https://en.wikipedia.org/wiki/2006_RH120" target="_blank">2006 RH120</a>, which orbited us from September 2006 to June 2007. The other was <a href="https://en.wikipedia.org/wiki/2020_CD3" target="_blank">2020 CD3</a>, which got stuck in the 2015–2016 timeframe, and is believed to gotten away in May 2020.</p><p>2020 SO, the new kid on the block, is expected to arrive in October 2020 and pop out of orbit in May 2021.</p><div id="37962" class="rm-shortcode" data-rm-shortcode-id="f4c0fc8a2cba6536ea4cd960ebed3e6e"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1307729521869611008" data-partner="rebelmouse"><div style="margin:1em 0">Asteroid 2020 SO may get captured by Earth from Oct 2020 - May 2021. Current nominal trajectory shows shows capture… https://t.co/F5utxRvN6Z</div> — Tony Dunn (@Tony Dunn)<a href="https://twitter.com/tony873004/statuses/1307729521869611008">1600621989.0</a></blockquote></div>
Identifying 2020 SO<p>The first clue 2020 SO isn't your ordinary asteroid is its exceptionally low velocity. It's traveling much more slowly that a typical asteroid — their <a href="https://www.lpi.usra.edu/exploration/training/illustrations/craterMechanics/" target="_blank">average rate of travel</a> <a href="https://www.lpi.usra.edu/exploration/training/illustrations/craterMechanics/" target="_blank" rel="noopener noreferrer"></a>is 18 kilometers (58,000 feet) per second. Even <a href="https://en.wikipedia.org/wiki/Moon_rock" target="_blank">moon rocks</a> sent careening into Earth orbit by impacts on the lunar surface outpace pokey 2020 SO.</p><p>For another thing, 2020 SO has an orbital path very similar to Earth's, lasting about one Earth year. It's also just slightly less circular than our own orbit, from which it's barely tilted off-axis.</p><p>So, what is it? <a href="https://cneos.jpl.nasa.gov/ca/" target="_blank">NASA estimates</a> that the object has dimensions very reminiscent of a discarded Centaur rocket stage from the <a href="https://en.wikipedia.org/wiki/Surveyor_2" target="_blank" rel="noopener noreferrer">Surveyor 2 mission</a> that landed an unmanned craft on the moon. Back in the day, rocket stages were jettisoned as craft were aimed toward their desired position. This stuff, if released high enough, remains in space. It appears that this Centaur rocket, launched in September 1966, is now making its way back homeward, at least for a little bit.</p><p>When 2020 SO arrives at its closest point in December, the rocket is expected to be about 50,000 kilometers from Earth. Its next closest approach is much further: 220,000 kilometers, in February 2021.</p><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDQzMDk3NC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyODg1MTQ1MX0.HGknDwqp0GmeuczKY_AS7vrPG7KMFUc_XO95tNoI2xo/img.jpg?width=980" id="e5cda" class="rm-shortcode" data-rm-shortcode-id="85eb1f790d8c3ee5b261f7ba13eaa5e1" data-rm-shortcode-name="rebelmouse-image" alt="Centaur rocket stage" />
Centaur rocket stage
What we may be able to learn<p>Earthly space programs being as young as they are, scientists would love to know what's happened to our rocket during a half century in space.</p><p>While 2020 SO won't get close enough to drop into our atmosphere, its slow progress has scientists hopeful that they'll still get some kind of a decent look at it.</p><p>Spectroscopy may be able to reveal what the rocket's surface is like now — has any of its paint survived, for example? Of course, being out in space, it's likely to have been hit by lots of dust and micrometeorites, so the current state of its surfaces is also of interest. Experts are curious to know how reflective the rocket is at this point, valuable information that can help planners of future long-term missions anticipate how well a craft out in space for extended periods will remain able to reflect sunlight.</p>
Shannon Lee shares lessons from her father in her new book, "Be Water, My Friend: The Teachings of Bruce Lee."
- Bruce Lee would have turned 80 years old on November 27, 2020. The legendary actor and martial artist's daughter, Shannon Lee, shares some of his wisdom and his philosophy on self help in a new book titled "Be Water, My Friend: The Teachings of Bruce Lee."
- In this video, Shannon shares a story of the fight that led to her father beginning a deeper philosophical journey, and how that informed his unique expression of martial arts called Jeet Kune Do.
- One lesson passed down from Bruce Lee was his use and placement of physical symbols as a way to help "cement for yourself this new way of being, or this new lesson you've learned." By working on ourselves (with the right tools), we can develop the skills necessary to rise and conquer new challenges.
How to deal with "epistemic exhaustion."