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5 ways you can personally fight the climate crisis
Step one, start the discussion.

As we watch the youth take to the streets over climate change, and read daily news reports on sea-level rise, glacier melt rates and the alarming amount of carbon in the atmosphere, many are left with a desire to act.
Yet, the gravity of the climate crisis can seem overwhelming – especially for those who do not work in the environmental arena. Without a clear roadmap of simple steps to take, inertia sets in.
After working on climate action projects for nearly two decades with diverse communities around the globe, I've seen this inertia first-hand. The universal question seems to be: "The climate crisis is here, but what can I do?"
There are many ways to take action. Whether you are a CEO, a student or a professional athlete, your voice matters. We all have a unique reach and can create a ripple effect across our spheres of influence. We all have our personal sphere (social and familial relationships), our community sphere (home city and local organizations), our workplace sphere (job environment or campus environment for students), our industry sphere (professional associations) and our global sphere (social media reach and global affiliations).
I've outlined five steps that one can take to activate these networks and play a role in battling the greatest challenge of our time.
1) Start the discussion
Research shows that the average individual makes about 35,000 decisions every day. Imagine if you placed a climate action lens over even a small percentage of these choices? What to eat? Where to shop? What to buy? Where to work? What candidate to vote for? Your choices matter. And the people you interact with on a daily basis (in real life and in your online presence) are watching your actions.
When you consider the climate crisis in your decision-making, others notice. Discussion begins, and the effect of your decision is multiplied. The reason that brands recruit influencers to wear their clothes, drive their cars and visit their hotels is because they know that people are more likely to follow the preferences of those they relate to or aspire to emulate. We all have peer groups – those who travel within the same circles. With each climate-friendly decision you make, you start a discussion among these groups about why you chose to drive an electric vehicle, why you implemented a carbon-neutrality commitment at your company, or why you decided to buy stocks in a clean tech company.
2) Tap into your relationship capital
Is there a climate issue that is particularly significant to you? Someone within your network may have the influence or power to effect change. Just as your network watches your everyday decisions, they listen when you voice a concern – and you may be surprised by what happens next.
We often are not even aware of the value of the web of relationships that we keep. The concept of "six degrees of separation" can also be applied to "six degrees of impact". If you recognize an environmental challenge but are not in a position of power to enact the necessary change, you may be connected to a decision-maker who is. Speak up and inspire action in others – you do not need to be the leader of a nation or a celebrity to influence the masses.
3) Get to know your local, regional, national and global policy landscape
The policy landscape can vary greatly from one region to the next. The more you learn about existing policies (those that help and those that damage the environment), the more you will realize how regulations and legislation can play a critical role in supporting the adoption of clean technology. As more of the global populace moves into cities, the policies that guide the creation of these communities must give back more than is taken in terms of energy, waste, water, soil health and other key impact areas.
4) Amplify the voices of others
With the Paris Agreement, the world witnessed a coming together and a unification of leaders from nations of all sizes. This type of public commitment encouraged non-state actors to step up their ambitions and make similar pledges. For this reason, many would argue that Paris was a tipping point. It signalled that countries were taking responsibility for their emissions, and that others could – and should – do the same.
But, the story did not end in Paris. When Greta Thunberg caught the attention of the cameras at Davos with her cry for adults to "wake up and act like the house is burning", people took to the streets. Greta's movement allowed new voices to come into the picture, and she created agency among those in power positions. It is important to look for the "Gretas" within your community, and to amplify their voices.
Look also, if it applies, to your community's indigenous people – those who have amassed so much knowledge from living closely with the land, and who are now on the frontlines of experiencing its rapid degradation. With an amplified platform, their expertise can create truly transformative solutions.
5) Recognize the journey
Yes, we need to move quickly. But even more important is that we move together … in the same direction. No matter how far along each of us are on our journeys, we must lift one another up as we pursue a unified goal. Some may have been in the environmental movement for decades while others may have been inspired by a film they saw last week. Yet every step counts. We must support the positive efforts of others – whether big or small – as we cannot afford for people to feel hesitant to act because they do not have the same level of knowledge about climate science as others.
So, what are you waiting for? To fight the climate crisis, we need as many people as possible working in unison towards one common goal: a healthy planet.
Reprinted with permission of The World Economic Forum. Read the original article.
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A Cave in France Changes What We Thought We Knew About Neanderthals
A cave in France contains man’s earliest-known structures that had to be built by Neanderthals who were believed to be incapable of such things.
In a French cave deep underground, scientists have discovered what appear to be 176,000-year-old man-made structures. That's 150,000 years earlier than any that have been discovered anywhere before. And they could only have been built by Neanderthals, people who were never before considered capable of such a thing.
This is going to force a major shift in the way we see these early hominids. Researchers had thought that Neanderthals were profoundly primitive, and just barely human. This cave in France's Aveyron Valley changes all that: It's suddenly obvious that Neanderthals were not quite so unlike us.
According to The Atlantic, Bruniquel Cave was first explored in 1990 by Bruno Kowalsczewski, who was 15 at the time. He'd spent three years digging away at rubble covering a space through which his father felt air moving.
Some members of a local caving club managed to squeeze through the narrow, 30-meter long tunnel Kowalsczewski had dug to arrive in a passageway. They followed it past pools of water and old animal bones for over 330 meters before coming into a large chamber and a scene they had no reason to expect: Stalagmites that someone had broken into hundreds of small pieces, most of which were arranged into two rings—one roughly 6 meters across, and one 2 meters wide—with the remaining pieces stacked into one of four piles or leaning against the rings. There were also indications of fires and burnt bones.
Image source: Etienne FABRE - SSAC
What the?
A professional archeologist, Francois Rouzaud, determined with carbon dating that a burnt bear bone found in the chamber was 47,600 years old, which made the stalagmite structures older than any known cave painting. It also put the cave squarely within the age of the Neanderthals since they were the only humans in France that early. No one had suspected them of being capable of constructing complex forms or doing anything that far underground.
After Rouzard suddenly died in 1999, exploration at the cave stopped until life-long caver Sophie Verheyden, vacationing in the area, heard about it and decided to try and uranium-date the stalagmites inside.
The team she assembled eventually determined that the stalagmites had been broken up by people 176,000 years ago, way farther back even than Rouzard had supposed.
There weren't any signs that Neanderthals lived in the cave, so it's a mystery what they were up to down there. Verheyden thinks it's unlikely that a solitary artist created the tableaux, and so an organized group of skilled workers must've been involved. And “When you see such a structure so far into the cave, you think of something cultural or religious, but that's not proven," Verheyden told The Atlantic.
Whatever they built, the Bruniquel Cave reveals some big surprises about Neanderthals: They had fire, they built things, and likely used tools. Add this to recent discoveries that suggest they buried their dead, made art, and maybe even had language, and these mysterious proto-humans start looking a lot more familiar. A lot more like homo sapiens, and a lot more like distant cousins lost to history.
Paul Hudson/Flickr
Psychopath-ish: How “healthy” brains can look and function like those of psychopaths
A recent study used fMRI to compare the brains of psychopathic criminals with a group of 100 well-functioning individuals, finding striking similarities.
Obscure freaky smiling psycho man
- The study used psychological inventories to assess a group of violent criminals and healthy volunteers for psychopathy, and then examined how their brains responded to watching violent movie scenes.
- The fMRI results showed that the brains of healthy subjects who scored high in psychopathic traits reacted similarly as the psychopathic criminal group. Both of these groups also showed atrophy in brain regions involved in regulating emotion.
- The study adds complexity to common conceptions of what differentiates a psychopath from a "healthy" individual.
When considering what precisely makes someone a psychopath, the lines can be blurry.
Psychological research has shown that many people in society have some degree of malevolent personality traits, such as those described by the "dark triad": narcissism (entitled self-importance), Machiavellianism (strategic exploitation and deceit), and psychopathy (callousness and cynicism). But while people who score high in these traits are more likely to end up in prison, most of them are well functioning and don't engage in extreme antisocial behaviors.
Now, a new study published in Cerebral Cortex found that the brains of psychopathic criminals are structurally and functionally similar to many well-functioning, non-criminal individuals with psychopathic traits. The results suggest that psychopathy isn't a binary classification, but rather a "constellation" of personality traits that "vary in the non-incarcerated population with normal range of social functioning."
Assessing your inner psychopath
The researchers used functional magnetic resonance imaging (fMRI) to compare the brains of violent psychopathic criminals to those of healthy volunteers. All participants were assessed for psychopathy through commonly used inventories: the Hare Psychopathy Checklist-Revised and the Levenson Self-Report Psychopathy Scale.
Experimental design and sample stimuli. The subjects viewed a compilation of 137 movie clips with variable violent and nonviolent content.Nummenmaa et al.
Both groups watched a 26-minute-long medley of movie scenes that were selected to portray a "large variability of social and emotional content." Some scenes depicted intense violence. As participants watched the medley, fMRI recorded how various regions of their brains responded to the content.
The goal was to see whether the brains of psychopathic criminals looked and reacted similarly to the brains of healthy subjects who scored high in psychopathic traits. The results showed similar reactions: When both groups viewed violent scenes, the fMRI revealed strong reactions in the orbitofrontal cortex and anterior insula, brain regions associated with regulating emotion.
These similarities manifested as a positive association: The more psychopathic traits a healthy subject displayed, the more their brains responded like the criminal group. What's more, the fMRI revealed a similar association between psychopathic traits and brain structure, with those scoring high in psychopathy showing lower gray matter density in the orbitofrontal cortex and anterior insula.
There were some key differences between the groups, however. The researchers noted that the structural abnormalities in the healthy sample were mainly associated with primary psychopathic traits, which are: inclination to lie, lack of remorse, and callousness. Meanwhile, the functional responses of the healthy subjects were associated with secondary psychopathic traits: impulsivity, short temper, and low tolerance for frustration.
Overall, the study further illuminates some of the biological drivers of psychopathy, and it adds nuance to common conceptions of the differences between psychopathy and being "healthy."
Why do some psychopaths become criminals?
The million-dollar question remains unanswered: Why do some psychopaths end up in prison, while others (or, people who score high in psychopathic traits) lead well-functioning lives? The researchers couldn't give a definitive answer, but they did note that psychopathic criminals had lower connectivity within "key nodes of the social and emotional brain networks, including amygdala, insula, thalamus, and frontal pole."
"Thus, even though there are parallels in the regional responsiveness of the brain's affective circuit in the convicted psychopaths and well-functioning subjects with psychopathic traits, it is likely that the disrupted functional connectivity of this network is specific to criminal psychopathy."
Fighting online misinformation: We're doing it wrong
Counterintuitively, directly combating misinformation online can spread it further. A different approach is needed.
- Like the coronavirus, engaging with misinformation can inadvertently cause it to spread.
- Social media has a business model based on getting users to spend increasing amounts of time on their platforms, which is why they are hesitant to remove engaging content.
- The best way to fight online misinformation is to drown it out with the truth.
A year ago, the Center for Countering Digital Hate warned of the parallel pandemics — the biological contagion of COVID-19 and the social contagion of misinformation, aiding the spread of the disease. Since the outbreak of COVID-19, anti-vaccine accounts have gained 10 million new social media followers, while we have witnessed arson attacks against 5G masts, hospital staff abused for treating COVID patients, and conspiracists addressing crowds of thousands.
Many have refused to follow guidance issued to control the spread of the virus, motivated by beliefs in falsehoods about its origins and effects. The reluctance we see in some to get the COVID vaccine is greater amongst those who rely on social media rather than traditional media for their information. In a pandemic, lies cost lives, and it has felt like a new conspiracy theory has sprung up online every day.
How we, as social media users, behave in response to misinformation can either enable or prevent it from being seen and believed by more people.
The rules are different online
Credit: Pool via Getty Images
If a colleague mentions in the office that Bill Gates planned the pandemic, or a friend at dinner tells the table that the COVID vaccine could make them infertile, the right thing to do is often to challenge their claims. We don't want anyone to be left believing these falsehoods.
But digital is different. The rules of physics online are not the same as they are in the offline world. We need new solutions for the problems we face online.
Now, imagine that in order to reply to your friend, you must first hand him a megaphone so that everyone within a five-block radius can hear what he has to say. It would do more damage than good, but this is essentially what we do when we engage with misinformation online.
Think about misinformation as being like the coronavirus — when we engage with it, we help to spread it to everyone else with whom we come into contact. If a public figure with a large following responds to a post containing misinformation, they ensure the post is seen by hundreds of thousands or even millions of people with one click. Social media algorithms also push content into more users' newsfeeds if it appears to be engaging, so lots of interactions from users with relatively small followings can still have unintended negative consequences.
The trend of people celebrating and posting photos of themselves or loved ones receiving the vaccine has been far more effective than any attempt to disprove a baseless claim about Bill Gates or 5G mobile technology.
Additionally, whereas we know our friend from the office or dinner, most of the misinformation we see online will come from strangers. They often will be from one of two groups — true believers, whose minds are made up, and professional propagandists, who profit from building large audiences online and selling them products (including false cures). Both of these groups use trolling tactics, that is, seeking to trigger people to respond in anger, thus helping them reach new audiences and thereby gaming the algorithm.
On the day the COVID vaccine was approved in the UK, anti-vaccine activists were able to provoke pro-vaccine voices into posting about thalidomide, exposing new audiences to a reason to distrust the medical establishment. Those who spread misinformation understand the rules of the game online; it's time those of us on the side of enlightenment values of truth and science did too.
How to fight online misinformation
Of course, it is much easier for social media companies to take on this issue than for us citizens. Research from the Center for Countering Digital Hate and Anti-Vax Watch last month found that 65% of anti-vaccine content on social media is linked to just twelve individuals and their organizations. Were the platforms to simply remove the accounts of these superspreaders, it would do a huge amount to reduce harmful misinformation.
The problem is that social media platforms are resistant to do so. These businesses have been built by constantly increasing the amount of time users spend on their platforms. Getting rid of the creators of engaging content that has millions of people hooked is antithetical to the business model. It will require intervention from governments to force tech companies to finally protect their users and society as a whole.
So, what can the rest of us do, while we await state regulation?
Instead of engaging, we should be outweighing the bad with the good. Every time you see a piece of harmful misinformation, share advice or information from a trusted source, like the WHO or BBC, on the same subject. The trend of people celebrating and posting photos of themselves or loved ones receiving the vaccine has been far more effective than any attempt to disprove a baseless claim about Bill Gates or 5G mobile technology. In the attention economy that governs tech platforms, drowning out is a better strategy than rebuttal.
Imran Ahmed is CEO of the Center for Countering Digital Hate.
Self-awareness is what makes us human
Because of our ability to think about thinking, "the gap between ape and man is immeasurably greater than the one between amoeba and ape."
