I'm a Marketing Professor at Miami University in Oxford, Ohio. Originally from Central New York (Mohawk Valley Region). Degrees from Rochester Institute of Technology and University of Pittsburgh. Primary teaching and research focus on branding and brand equity management. In addition to my professional focus, I'm interested in discussing political issues (e.g., the dark side of the two party system, the negative effects of negative political advertising), the death penalty (I'm against it) and whatever else may capture my fleeting attention.