Helmut Schuster
Helmut Schuster is Chairman of the Board of Ivoclar Group, and the co-author of A Career Carol.
![A smiling bald man with glasses, wearing a black leather jacket over a yellow sweater, in front of a blurred background.](https://bigthink.com/wp-content/uploads/2024/04/Helmut-Schuster.jpg?w=512&h=512&crop=1)
Too many companies fail to recognize that “the deepest principle in human nature is the craving to be appreciated” — but the solution is easy.