Why You Might Never Want to Go to the Game or Movie Theater Again
Imagine a football game in 4K, especially as the sound gets enhanced.
Jonathan Taplin is a Professor at the Annenberg School for Communication at the University of Southern California and Director of the USC Annenberg Innovation Lab. Taplin’s areas of specialization are in international communication management and the field of digital media entertainment. Taplin began his entertainment career in 1969 as Tour Manager for Bob Dylan and The Band. In 1973 he produced Martin Scorsese’s first feature film, Mean Streets which was selected for the Cannes Film Festival. Between 1974 and 1996, Taplin produced 26 hours of television documentaries (including The Prize and Cadillac Desert for PBS) and 12 feature films including The Last Waltz, Until The End of the World, Under Fire and To Die For. His films were nominated for Oscar and Golden Globe awards and chosen for The Cannes Film Festival five times.
In 1984 Taplin acted as the investment advisor to the Bass Brothers in their successful attempt to save Walt Disney Studios from a corporate raid. This experience brought him to Merrill Lynch, where he served as vice president of media mergers and acquisitions. In this role, he helped re-engineer the media landscape on transactions such as the leveraged buyout of Viacom. Taplin was a founder of Intertainer and has served as its Chairman and CEO since June 1996. Intertainer was the pioneer video-on-demand company for both cable and broadband Internet markets. Taplin holds two patents for video on demand technologies. Professor Taplin has provided consulting services on Broadband technology to the President of Portugal and the Parliament of the Spanish state of Catalonia and the Government of Singapore.
Mr. Taplin graduated from Princeton University. He is a member of the Academy Of Motion Picture Arts and Sciences and sits on the International Advisory Board of the Singapore Media Authority and is a fellow at the Center for Public Diplomacy. Mr. Taplin was appointed by Governor Arnold Schwarzenegger to the California Broadband Task Force in January of 2007. He was named one of the 50 most social media savvy professors in America by Online College and one of the 100 American Digerati by Deloitte’s Edge Institute.
DirecTV is going to start delivering 4K to the home next year. The hundred-inch screen or whatever it is that they're using as a test bed - it's amazing. If there is enough content, you might never go to the movie theater. That could be a problem for the movie business because it's as good as anything you could imagine in a movie theater, and at a certain distance what's the difference between that and being in a bigger theater but farther away?
We'll see where that goes, but I'm pretty amazed at it and obviously, as usual, sports will be a critical part of that ecosystem.
Imagine a football game in 4K, especially as the sound gets enhanced. So I think it's pretty wonderful to see how sports constantly pushes the paradigm of what works. I found myself entranced by the America's Cup because they embedded cameras all over the boats, and they embedded microphone all over the boats so that your experience of it was so much more visceral because you were constantly having these close-ups from these tiny obviously wireless cameras that were all over the place.
As a television experience it was pretty astonishing. And so I think we're just beginning to think about what this could be.
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