Trust is a Drug
Neuroscientists have since proven that trust is akin to a drug literally because oxytocin is released in the brain when someone feels that someone is trusting them.
Dov Seidman is the author of the New York Times bestseller HOW: Why How We Do Anything Means Everything (Foreword by Bill Clinton). He has been called by FORTUNE Magazine “the hottest advisor on the corporate virtue circuit.”
Leading companies such as Disney, Dow Chemical, eBay, Johnson & Johnson, Procter & Gamble, Raytheon, and 3M turn to LRN to help management govern more effectively and workers do the right things the right way, even in the most challenging of situations. Dov is a Harvard Law School graduate who also earned a bachelor's and master's degree in philosophy from UCLA, and a BA with honors in philosophy, politics, and economics from Oxford University. He has appeared on Charlie Rose and Good Morning America. Dov became the exclusive corporate sponsor of the Elie Wiesel Foundation for Humanity Prize in Ethics in 2008.
We think that trust is outside of us. We go looking for it. Can we trust this vendor. Before we hire this person or let them spend ten dollars of company money. Are they trustworthy? Aristotle taught us that trust does not exist in the person being trusted. The virtue of trust lies in giving it away. Because when you give trust away, you’re giving the power to the other person to let you down or do right by you. And the virtue of trust lies in taking that risk in giving trust away.
Neuroscientists have since proven that trust is akin to a drug literally because oxytocin is released in the brain when someone feels that someone is trusting them and they reciprocate the trust by extending trust back and you create a virtuous cycle of coming together and becoming closer where you can collaborate more. Now the only acronym I’ve ever come up with in the book HOW is TRIP. Everybody wants progress. We all agree to that. We all know that if you want progress you have to innovate. You’ve got to do something different or better than how we did it last week. But in order to innovate you have to take a risk.
In Their Own Words is recorded in Big Think's studio.
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