Staying on Brand: My Life is My Message

I think the more transparent that the world gets, enabled largely by technology, the more important it is that you are what you appear to be. 

The most effective tool we have to build our own brands is literally how we lead our life. 

So, I believe it was Gandhi who said, “My life is my message.”  Our life is our message.  So, what we do with our time and our energy, how credible our own purpose seems, how we tell others about that credibility and that purpose.  How we insight and you know, enthusiasm and energy of others for what we are up to, those are all the building blocks of a great brand whether you’re selling coffee or tea or Facebook. They’re the great building blocks of our own distinctiveness and the use of that distinctiveness.  

I think the more transparent that the world gets, enabled largely by technology, the more important it is that you are what you appear to be.  So brands suffer the biggest falls when the promises they have made, I’m thinking about company brands.  When the promises that they made turn out to be very much at odds with how they are doing business or what their product really is.  I mean, think about Nike many years ago and Child Labor Laws. That was a huge tumble for that brand and in some ways, they never quite recovered.

Or Ford and Firestone in the whole debacle about who was responsible for accidents in the Explorer.  Companies and individuals, in an age when we all live in glass houses, have to understand that people are looking to individuals and institutions that are clean and effective and doing something that they regard as important and are worthwhile.  

In Their Own Words is recorded in Big Think's studio.

Image courtesy of Shutterstock

LinkedIn meets Tinder in this mindful networking app

Swipe right to make the connections that could change your career.

Getty Images
Swipe right. Match. Meet over coffee or set up a call.

No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.

Keep reading Show less

10 books to check out from Jordan Peterson's 'Great Books' list

The Canadian professor has an extensive collection posted on his site.

Jordan Peterson with Carl Jung and the cover art of Jaak Panksepp's 'Affective Neuroscience' (Image: Chris Williamson/Getty Images/Big Think)
Personal Growth
  • Peterson's Great Books list features classics by Orwell, Jung, Huxley, and Dostoevsky.
  • Categories include literature, neuroscience, religion, and systems analysis.
  • Having recently left Patreon for "freedom of speech" reasons, Peterson is taking direct donations through Paypal (and Bitcoin).
Keep reading Show less

Scientists claim the Bible is written in code that predicts future events

The controversy around the Torah codes gets a new life.

Michael Drosnin
Surprising Science
  • Mathematicians claim to see a predictive pattern in the ancient Torah texts.
  • The code is revealed by a method found with special computer software.
  • Some events described by reading the code took place after the code was written.
Keep reading Show less

Should you invest in China's stock market? Know this one thing first.

Despite incredible economic growth, it is not necessarily an investor's paradise.

  • China's stock market is just 27 years old. It's economy has grown 30x over that time.
  • Imagine if you had invested early and gotten in on the ground floor.
  • Actually, you would have lost money. Here's how that's possible.