“To innovate more effectively, you must harness powerful new sources ofncreativity from both inside and outside your company. You know that …nbut you also know that “one size fits all” approaches tonnetwork-centric innovation don’t work. The Global Brain helps you systematically identify and execute the right network-centric innovation strategy for your business.
nDrawing on the experiences of the world’s most successful innovators,nSatish Nambisan and Mohanbir Sawhney show how to identify the specificnroles your company should play in innovation networks, the specificncapabilities it must create, and the specific steps it must take tonprepare. You’ll find practical guidance on every facet ofnnetwork-centric innovation, from identifying opportunities tonimplementing metrics, enhancing operations to overcoming “not inventednhere” cultures.”
Anyway, the two B-school professors (Nambisan is a business strategy professor at RPI and Sawhney is a professor at Kellogg) tackle terms like “communities of creation,” “innovation networks,” “open market innovation” and “crowdsourcing” — showing how they are all part of a bigger picture.
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